AVP, Analytics - Belk (L10)

Job Description:

Role Title: AVP, Analytics - Belk (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

AVP, Analytics - Belk (Individual Contributor) role is a part of India Analytics Hub (IAH). The role involves developing analytical solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to identify growth opportunities, optimize business strategies and derive actionable insights across customer journey.

Key Responsibilities:

• Provide hands-on analytic support to the Belk analytics team and proactively manage all analytic projects with weekly update on timeline, status, and resource allocation.

• Spearhead analytics delivery for new value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives

• Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations

• Design, develop, implement and monitor analytic solutions catering to business priorities and propose new analytic solutions to optimize business value and customer experience

• Create test and learn culture through ongoing assessment of marketing programs/campaigns

• Partner with Digital and Journey Analytics teams to develop and implement analytic solutions to improve customer experience across different channels

• Drive internal initiatives, perform other duties and/or special projects, as assigned

Required Skills/Knowledge:

• Bachelors or MS degree in Statistics, Economics, Mathematics, or another quantitative field with 4 years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 6+ years of hands-on Analytics experience

• Minimum 4 years of experience in building analytical solutions to drive strategy with positive outcomes and measuring impact.

• Minimum 4 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets.

• Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc.

• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills.

• Ability to explore and adopt latest tools and techniques in the industry and leverage them for business growth.

• Ability to work in matrix organization, make and enable data driven decisions

• Demonstrated ability to manage complexity/ambiguity and multiple initiatives

Desired Skills/Knowledge:

• Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent.

• Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus; Experience with Tableau a plus. Familiarity with Gen AI is a plus.

• Experience with modeling/forecasting, and strong understanding of targeting and segmentation

• Good understanding of credit card industry financial P&L drivers and key sensitivities

Eligibility Criteria:

• Bachelors or MS degree in Statistics, Economics, Mathematics, or another quantitative field with 4 years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 6+ years of hands-on Analytics experience

Work Timing- 12:00 PM to 9:00 PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal LPP)

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• Employees at L8+ can only apply for this opportunity.

Grade/Level: 10

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