Brand Ambassador, Whisky

Brand Education & Mentoring

• Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.

• Execute a mentoring program with key trade customers

• Identify and conduct tastings/education for target groups of consumers / opinion leaders.

Working with the local sales and marketing teams, identify and target bars and liquor stores, for further development.

• Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.

• Convert target consumers and influencers to the brand through tasting and brand education.

• Keep an on-going relationship with key flagship bars, outlets & whisky stores.

• Represent the brand at key events.

• Support the local team in the retail business where possible, with brand visibility, education and communication.

Brand Management/Insight

• Support implementation, tracking and evaluation of planned promotional activity in the trade.

• Propose, present and trial new brand initiatives, either international best practice or locally-developed.

• Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers.

• Highlight and promote the brand activities to relevant media/press contacts.

• Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

Social Networking

• Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Candidate Profile:

• A University Degree, preferably in Business, Marketing or Languages.

• A self-confident, outgoing individual who actively enjoys building strong relationships.

• A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.

• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.

• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.

• A responsible attitude and approach towards alcohol.

• Experience of living or studying abroad is preferred.

• An interest in whisky.

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