Brand Marketing Director

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze®, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Early Warning follows a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

The Brand Marketing Director is a high energy self-starter who leads the vision, strategy, and execution of enhancing our company brand – from employer branding to corporate narrative and beyond. Powered by some of the biggest brands in the world and a rich 30-year history, we have a vantage point unlike any other. We’ve learned a thing or two over the decades, and this perspective allows us to not only see what was, and what is, but also what’s to come.

Essential Functions

• Up-level our employer brand: Position Zelle®, powered by Early Warning, as an even greater place to work by building and executing the strategies needed to enhance our employer brand, ultimately increasing talent attraction and retention.
• Refine our corporate narrative: Develop the corporate story, including the development of both strategies and content to promote it and bring it to life in all we do – internally and externally.
• Drive outcomes: As an individual contributor, work independently with a high sense of urgency and partners effectively with stakeholders as required.
• Deliver thought leadership: Possess a deep understanding of the market, industry, and competitive environment, translating our advantages to a winning brand position that carries into our executive messaging.

Responsibilities

• Develop a refreshed brand strategy that aligns to refreshed company strategy, purpose, and values – and galvanize it across Early Warning.
• Work closely with marketing, human resources, sales, and others including executive leadership to enhance our employer brand and drive strong strategies that increase attraction/retainment of top talent.
• Use data-driven insights to measure and continuously enhance our brand architecture, employer branding and corporate narrative.
• Directly influence executives and the broader organization through regular communications and strong vision, strategy, and execution.
• Drive clarity around how investments deliver outcomes.
• Set and deliver against short-term targets while also developing and laying the foundation for long-term success.
• A natural and curious learner, able to challenge existing norms and motivate others to achieve targets.
• Support continuous employee development by creating a storytelling function for the organization, providing training (live/recorded) and best practices to employee base.
• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data

Minimum Qualifications

• Bachelor’s degree in marketing, business, management, or related field
• 12 years or more of progressive experience in related work
• Track record of managing brands - including rebranding - and developing corporate narratives
• Deep understanding of brand strategy, positioning, and segmentation for internal and external audiences
• Ability to work through ambiguity and define a path forward through strategic planning and partnerships in order to drive outcomes
• Entrepreneurial approach and passion, forward and strategic thinker, innovative, competitive, ability to drive meaningful change in the business and in the industry
• Enthusiastic presenter and compelling writer who drives message consistency across channels
• Ability to build deep relationships and networks with key decision makers and influencers
• Storytelling and content strategy coursework and/or certifications
• Background and drug screen

Preferred Qualifications

• Master’s Degree in marketing, business, management, or related field
• Track record of delivering award-winning content
• Deep understanding of the industry and competitive landscape
• Prior experience working in payments, financial services or similar regulated industry
• People management experience

Physical Requirements

Early Warning works together in a highly collaborative office environment.  As such, working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

Candidates responding to this posting must independently possess the eligibility to work in the United States at the date of hire.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.

Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. 

Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify.