Overview
The Brand Senior Director is an enterprise leader operating at the intersection of brand strategy, brand operations, and organizational transformation. This role serves as the senior steward of the Integrity brand, setting the strategic direction and ensuring consistent, high-quality, and differentiated brand experiences across every touchpoint, business unit, and geography.
This is a strategic leadership and highly operational role, not a hands-on design position. The Brand Senior Director will lead and develop a team of brand professionals; establish the enterprise brand vision, standards, governance, and operating model; lead cross-functional alignment; and oversee the processes, resources, and partnerships that shape creative output produced by internal teams and external agencies across a large, matrixed organization.
Key Responsibilities
Brand Architecture Management
- Set the enterprise strategy and operating model for Integrity’s branded-house architecture, including portfolio planning, sequencing, governance, and adoption.
- Advise executive leadership and partner with Legal and business unit leaders to define brand architecture, naming conventions, and sub-brand and product-brand relationships.
- Own a multiyear roadmap for advancing Integrity’s primary corporate brand model, balancing enterprise consistency with business-unit needs.
- Lead brand integration strategy for acquisitions, new offerings, and organizational changes.
Brand Governance & Standards
- Own and evolve Integrity’s enterprise brand strategy, positioning, voice, and visual identity governance in partnership with executive leaders, creative leadership, and agency partners.
- Establish, maintain, and enforce enterprise brand standards, guidelines, templates, and toolkits across business units, functions, and geographies.
- Build a scalable governance model with clear decision rights, escalation paths, and accountability to protect brand integrity as the organization grows.
- Serve as the senior authority for material brand decisions, exceptions, and disputes, escalating enterprise risks and recommendations as appropriate.
Brand Operations & Creative Governance
- Define and oversee an efficient, scalable enterprise review and approval model for brand-related assets, including marketing collateral, internal communications, digital experiences, advertising, events, and product materials.
- Establish enterprise intake, prioritization, capacity-planning, and traffic-management processes that improve speed, quality, transparency, and stakeholder experience.
- Provide strategic oversight of internal creative teams, external agencies, and freelance partners, including resource planning, performance expectations, and partner effectiveness.
- Set service-level expectations, approval tiers, and responsibility frameworks so business units understand how and when to engage brand and creative resources.
- Sponsor the selection, implementation, and adoption of workflow, digital asset management, and brand enablement tools that support operations at scale.
- Develop operating metrics and executive reporting that demonstrate delivery performance, brand compliance, resource effectiveness, and business impact.
Cross-Functional Partnership & Stakeholder Management
- Serve as a strategic advisor to executive and senior leaders across Marketing, Communications, People & Culture, Sales, Product, and the business units on brand strategy, application, and investment priorities.
- Partner with Legal on trademark strategy, brand protection, and risk management during brand transitions, integrations, and market expansion.
- Build alignment with business unit leaders and guide change where legacy-brand considerations, local market needs, and enterprise standards intersect.
- Translate brand strategy, governance frameworks, investment needs, and performance insights into clear, executive-ready recommendations and presentations.
- Lead enterprise brand councils or working groups to drive shared accountability, adoption, and consistent decision-making.
Measurement & Continuous Improvement
- Establish an enterprise brand measurement framework, including health, awareness, consistency, adoption, and stakeholder-experience indicators.
- Lead periodic brand audits across business units and channels to assess adherence, identify risk, and prioritize corrective action.
- Use performance data, stakeholder feedback, and external trends to continuously refine brand strategy, processes, tools, and governance.
- Monitor market and competitive developments and advise leaders on emerging brand opportunities and risks.
Qualifications
Required
- 12+ years of progressive experience in brand management, brand strategy, or brand operations, including significant enterprise leadership experience within a large, multi-business-unit or multi-brand organization.
- Demonstrated success defining and leading enterprise brand architecture, governance, or transformation initiatives across a complex organization.
- Proven ability to build and scale creative review, approval, intake, and governance frameworks that improve both quality and speed.
- Experience providing strategic oversight to internal creative teams and external agency partners, including resource, budget, and performance accountability.
- Exceptional executive presence and stakeholder-management skills, with a record of influencing senior leaders and driving alignment across a matrixed organization.
- Strong command of brand strategy, positioning, visual identity systems, and voice and messaging frameworks sufficient to evaluate and govern creative work; hands-on design or production skills are not required.
- Demonstrated ability to lead through ambiguity, manage competing priorities, and translate strategy into disciplined execution and measurable outcomes.
- Excellent communication, facilitation, presentation, and executive storytelling skills.
Preferred
- Experience in an organization of comparable scale, including 5,000+ employees or a complex, decentralized operating model.
- Experience with brand and creative operations platforms, digital asset management systems, and enterprise workflow tools.
- Experience in an industry with regulatory or compliance considerations affecting brand and marketing materials.
- Experience leading brand integration during mergers, acquisitions, or enterprise transformation.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.
