Campaign Strategy Senior Manager
Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team.
Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:
- Journey Mapping & Design: Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.
- Standardized Journey Development: Develop and maintain a library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.
- Tactical Coordination & Connectivity: Ensure every tactic within a campaign—from a social ad to a post-event email—is technically and narratively connected to the next logical step in the client journey.
- Real-Time Performance Optimization: Monitor campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.
- Personalization Execution: Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.
- BU Stakeholder Validation: Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.
- Channel Integration Management: Work daily across the Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.
- UAT & Quality Oversight: Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before launch.
- Reporting & Feedback Loops: Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing "post-mortem" analysis and recommendations for future planning cycles.
- Content Coordination: Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.
- Serve as direct supervisor and mentor to direct reports
- Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
- Support business professional development and continued educational opportunities
- In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
- All other duties as assigned or required
Skills and experience:
Required:
- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Ability to work extended and/or weekend hours, as required
- Ability to travel, as required
- 7+ years applicable experience in the field with 2+ years of exempt/management experience in relevant roles.
- In addition, Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department.
- Demonstrated success in design and mapping of customer journeys across the client lifecycle, including advising on marketing/channel mix to support and optimize end-to-end buying journeys
- Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign/channel effectiveness
- Hands-on experience with CRM, web, orchestration, analytics, and project management technologies
Preferred:
- Prior legal industry or professional services experience
Competencies:
- Entrepreneurial by nature
- Excellent attention to detail
- Approaches tasks through a lens of quality and consistency
- Approaches tasks through a digital first lens
- Exceptional interpersonal and communication skills with ability to facilitate and solve problems
- Ability to organize, prioritize and coordinate multiple activities often under tight timelines
- Takes a consultative approach to set goals, drive projects, and achieve outcomes
- Team-player with collaborative spirit
- Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
- High level of professionalism at all times
- Demonstrated ability to lead through influence and develop talent
- Proactive, analytical mindset
- Effective presentation skills
Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.
