Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
Support the development, management, and planning of agency incentive campaigns, contests and performance initiatives that drive agency productivity, engagement, and business growth. This role requires strong business analysis, campaign management, stakeholder coordination, and project leadership capabilities to deliver impactful and data-driven agency initiatives.
This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Roles and Responsibilities:
Campaign and Rewards
- Lead the planning, development, and execution of agency incentive campaigns, contests, and recognition programs aligned with business objectives and sales strategies.
- Manage end-to-end campaign delivery, including campaign design, business rules development, implementation, progress monitoring, rewards fulfillment, and post-campaign evaluation.
- Analyze campaign effectiveness and agent engagement trends, providing insights and recommendations to optimize campaign performance and business outcomes.
- Partner with internal stakeholders to develop innovative incentive initiatives that support agency growth, recruitment, and productivity objectives.
- Ensure campaign governance, operational accuracy, and compliance with company policies and regulatory requirements.
Business Analysis & Reporting
- Prepare business forecasts, campaign projections, performance dashboards, management reports, and executive presentations.
- Perform in-depth analysis on sales performance, campaign outcomes, agency productivity, and business trends to support strategic decision-making.
- Translate business insights into actionable recommendations for management and key stakeholders.
- Collaborate with Business Analytics, Reporting, Finance, and Technology teams to ensure data accuracy, reporting integrity, and timely delivery of management information.
- Drive data-driven initiatives, including segmentation analysis, agent behavior studies, incentive effectiveness reviews, and performance measurement frameworks.
Stakeholder Management & Project Leadership
- Work closely with Agency Distribution, Marketing, Operations, Finance, Compliance, and Technology teams to ensure successful campaign implementation.
- Manage campaign-related projects and cross-functional initiatives, ensuring delivery within agreed timelines and business objectives.
- Coordinate with external vendors and service providers on campaign fulfillment, rewards administration, and system enhancements.
- Identify opportunities to enhance customer and agency experience through process improvements, digitalization, and automation initiatives.
- Oversee campaign operations, reward fulfillment processes, budget tracking, and vendor performance management.
- Establish and maintain clear operating procedures and controls to ensure operational efficiency and service quality.
- Continuously review and streamline workflows to improve productivity, governance, and campaign turnaround time.
- Perform ad hoc projects and assignments as required.
Others:
- You are required to obtain relevant licence if your job involves in regulated activities
Minimum Job Requirements:
- Bachelor's degree in Data Analysis, Finance, Statistics, Business Administration, or related disciplines.
- Minimum 4-6 years of relevant experience, preferably in insurance, financial services, sales incentive management, agency distribution support, campaigns, rewards, business analytics, or project management.
- Insurance industry experience is highly preferred.
- Experience in agency distribution, sales performance management, incentive programs, or contest administration is an advantage.
- Strong analytical skills with the ability to interpret data and translate insights into business actions.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent project management and stakeholder management skills.
- Self-motivated, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- Strong team player with a proactive and collaborative mindset.
- The incumbent is required to obtain relevant license if the job involves in regulated activities.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
