Job Title
Consumer Marketing Manager Male Grooming IIG
Job Description
In this role, you have the opportunity to be the guardian of the Consumer Experience for the Male Grooming Category in IIG (Italy-Israel-Greece) Zone.
You are responsible for the development and execution of the Local Marketing Activation and go-to-market Plans reflecting the Region (Western Europe) Marketing Strategy and delivering measurable business impact for the respective category in the Zone. Working closely with Regional and Zone Teams to ensure excellence in execution and category performance.
Your role:
- Be End-to-End responsible of the Category Growth in the Zone
- Own and drive the E2E performance of the category within the Zone, ensuring excellence across all marketing, commercial and operational touchpoints.
- Lead the E2E performance squad, orchestrating cross-functional collaboration (Shopper Activation, Sales Excellence, Media/PR, Commercial teams incl. e-commerce) to ensure seamless execution and business impact.
- Secure business performance in line with KPIs, continuously optimizing plans to exceed targets (Volume & Value Sell-in and Sell-out, Market Share, Integral Gross Margin (IGM), Ratings & Reviews, Marketing ROI, Consumer NPS, Weighted Distribution, On Shelf Availability and Digital Excellence).
- Own & Drive the Marketing Strategy for the respective Category in the Zone
- Develop a deep understanding of Local Consumers, define the relevant target audience/personas, and identify their profiles, needs, interests and key motivations.
- Develop and execute the integrated 24-months Local Marketing Activation Plan for IIG countries, based on the agreed Strategic Plan of Record (SPOR), Regional Marketing Activation Plans (RMAPs) and Annual Operating Plan (AOP).
- Champion the voice of the Zone, delivering consumer, market, competition and trend insights to the Western Europe and Zone teams.
- Own the 4Ps of Marketing:
- Product: define and implement the the right portfolio and value proposition (SKU optimization, phase-in/phase-out management) based on the Western Europe range. Work closely with Excellence team to optimize the assortment strategy.
- Price: shape local pricing positioning and channelization, considering market & competition arena
- Place: drive the right channel and distribution strategy
- Promotion: build an integrated communication and activation plan with a Full Funnel approach, localizing global toolkits in collaboration with the Media team and facilitate Shopper navigation in collaboration with the Activation team. Work closely with Excellence team to optimize the promo strategy and ultimately drive preference, increase conversion and basket size.
- Ensure that every decision, investment and marketing activity is directly linked to the marketing objective, maximizing effectiveness and impact. In collaboration with Trade & Shopper marketing team, initiates and realizes local trade marketing actions and promotions on the basis of the recommendations, in order to stimulate sell-out and loyalty of the distribution channel.
- Performance Optimization & Business Growth
- Lead 6-18 month strategic planning, ensuring alignment with long-term growth plans, while also supporting short-term 0-6 month planning to deliver key yearly business objectives.
- Drive Marketing Performance Optimization and continuous improvement by applying LEAN principles (Daily Management Board, Problem-Solving methodologies).
- Take ownership of the controllable A&P budget, securing the best investment mix (Media, Shopper, Sampling) and ensuring maximum ROI and alignment with strategic objectives.
- Excellence in Execution – Marketing & Activation
- Drive best-in-class marketing execution across all consumer touchpoints, ensuring perfect brand visibility in all channels (offline and online).
- Ensure Product Detail Pages (PDPs), Point-of-Sales (PoS) and in-store activations are aligned with category strategy and executed flawlessly.
- Innovation & Future Growth
- Envision and shape the long-term (5 years) marketing strategy for the respective Category in the Zone scouting future consumer and market trends.
- Contribute to the development of new business models (like subscriptions, Rental, Try&Buy), working closely with the Western Europe team.
- Support and lead regional strategic initiatives that drive long-term brand equity and business success.
You are part of:
The IIG Personal Health Marketing team, where a professional but fun workplace atmosphere is valued and a diverse multi-functional team will greet you. You will report to the Consumer Marketing Leader IIG. You will collaborate with many different teams and stakeholders both at local (Italy, Israel, Greece) and at Western Europe level.
You are the right fit if you have:
- Bachelor degree (preferable in Business Admin. with major in Marketing)
- 5-10 years working experience in Business Marketing domain, FMCG and/or Personal Care electrical appliances industry and in activating marketing plans in B2C environment
- Solid knowledge of the Italian Electrical Retail and Food & Drug channels.
- Category Marketing capabilities (knowledge and confidence with Sales Fundamentals KPIs i.e. Weighted Distribution, Assortment Share, Promo Share, Stock & Sell-out, On Shelf Availability)
- High analytical skills (with proven track record) with ability to go deeply into the numbers / advanced Excel knowledge
- AI enthusiast and early adopter
- Language skills: English (fluent) and Italian (mother tongue)
- Global agility / International mindset, consumer-centric approach, data-driven decision maker
- Ability to lead a cooperative effort among members of multifunctional teams
- Valuable and strong team player
- Attitude to take ownership and strong orientation to results, negotiation skills
- Passionate for Health & Beauty / Personal Care matter
Compensation & benefits
Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is €43.420,00 - €72.366,66. We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations.
This role is eligible for short-term incentive, with your annual rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. Benefits include flexible/hybrid working, paid time-off, health and wellbeing benefits, diversity & inclusion initiatives and learning and development opportunities.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
