SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
Overview
United Parks & Resorts is seeking a Corporate Partnership Activation Manager to own the execution of our corporate sponsorship agreements across a portfolio that includes SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, and our other parks and digital platforms.
This is a dedicated service and activation role. Once a partnership is signed, the Activation Manager becomes the partner’s day-to-day lead and the internal quarterback who turns contract language into flawless execution across parks, events, digital channels, and guest experiences. The role requires building strong working relationships across Park Operations, Marketing, Entertainment, Legal, Finance, and other internal teams to deliver every contracted asset on time, on brand, and in a way that protects the guest experience.
Success in this role is measured by one thing above all: every contracted deliverable executed and documented, and partners who see clear value from their investment.
Location: Orlando, FL (onsite)
Reports To: Vice President, Corporate Partnerships
Position Type: Full-time
Key Responsibilities
Contract Onboarding & Fulfillment Planning
- Receive newly signed agreements through a structured handoff from the Corporate Partnerships sales team, confirming deal terms, assets, timelines, and partner objectives.
- Translate each contract into a detailed fulfillment plan and asset tracker covering every contracted deliverable, owner, deadline, and approval step.
- Lead partner kickoff meetings to align on objectives, key contacts, creative and approval processes, timelines, and success measures.
- Maintain the master fulfillment calendar for all assigned partners across parks, seasons, and events.
Activation Planning & Execution
- Manage the delivery of all contracted assets, which may include naming rights, attraction and in-park signage, sampling and experiential activations, events and seasonal festivals, hospitality, tickets, digital and social media, email, promotions, and cross-park programs.
- Coordinate in-park activations from start to finish: site selection, load-in/load-out, staffing, permits, safety requirements, and on-site management.
- Be on site for key activations and events to ensure quality, troubleshoot issues in real time, and host partner representatives.
- Coordinate partner tickets, hospitality, VIP experiences, and special events.
Internal Stakeholder Coordination
- Serve as the single point of contact internally for each assigned partnership, building trusted relationships with Park Operations, Marketing, Creative, Entertainment, Revenue Management, Culinary and Retail, IT and Digital, Legal, Finance, and Zoological teams.
- Secure internal approvals and resources needed to execute contracted assets, and manage expectations on timelines, constraints, and feasibility.
- Raise and resolve execution conflicts early, including inventory overlaps, category exclusivity, and operational or guest-experience constraints.
- Provide input to the sales team on the feasibility and cost of proposed assets before deals are finalized.
Brand Compliance & Approvals
- Manage the creative and approval process for all partner-facing and guest-facing materials, including artwork, signage, digital content, and promotional copy.
- Ensure all activations meet United Parks & Resorts brand standards, licensing requirements, and guest-experience expectations.
- Coordinate Legal review of promotions, sweepstakes rules, and other partner programs.
Partner Relationship Management
- Act as the partner’s day-to-day lead, maintaining regular contact with partner and agency teams through status calls, planning sessions, and on-site visits.
- Hold planning, mid-year check-in, and year-end review meetings with each partner.
- Understand each partner’s business objectives and recommend ways to get more value from contracted assets.
- Share partner feedback and opportunities with the Vice President, Corporate Partnerships to inform renewal and growth conversations.
Proof of Performance & Reporting
- Capture proof of performance for every contracted asset, including photography, screenshots, impressions, attendance, and activation metrics.
- Produce professional, data-backed recap reports for each partner at the end of each program and contract year.
- Maintain accurate fulfillment records and report on fulfillment status, issues, and risks to the Vice President, Corporate Partnerships.
Budget & Administration
- Track activation and fulfillment costs against approved budgets for each partnership.
- Coordinate with Finance on partner invoicing schedules, value-in-kind tracking, and payment status.
- Maintain organized partner files, contracts, asset trackers, and approval records.
Qualifications
Required
- 3–5+ years of experience in sponsorship activation, partnership services, or account management with a sports team, league, venue, entertainment property, brand, or agency.
- Proven track record of executing complex, multi-asset sponsorship programs on time and to contract.
- Exceptional project management and organizational skills, with the ability to manage multiple partners, deadlines, and stakeholders at the same time.
- Strong written and verbal communication skills, with the ability to work effectively with partner executives, agencies, and internal teams at all levels.
- Ability to build relationships and influence internal teams without direct authority.
- Proficiency with Microsoft Office and/or Google Workspace (Excel/Sheets, PowerPoint/Slides, Word/Docs).
- Bachelor’s degree in marketing, business, sports or entertainment management, or a related field, or equivalent experience.
- Ability to work non-traditional hours, including evenings, weekends, holidays, and in-park events, and to travel between parks as needed.
Preferred
- Experience activating partnerships in a theme park, destination, live entertainment, or experiential environment.
- Experience with large-scale events, festivals, or multi-venue programs.
- Familiarity with promotions and sweepstakes compliance and brand approval workflows.
- Experience with sponsorship fulfillment or asset-tracking tools, CRM systems, or project management software.
- Working knowledge of Adobe Creative Suite or Canva for reviewing and preparing creative and recap materials.
Core Competencies
- Detail-oriented and accountable: treats every contracted deliverable as a promise to the partner.
- Service-minded: anticipates partner needs and solves problems before they escalate.
- Strong collaborator who builds trust across operations, creative, legal, and finance teams.
- Calm and decisive in fast-moving, live event environments.
- Balances partner objectives with brand standards and the guest experience.
What Success Looks Like
Within the first 90 days:
- Builds a working knowledge of United Parks & Resorts’ parks, assets, and internal teams, and establishes relationships with key stakeholders.
- Takes ownership of assigned partnerships with complete fulfillment plans and asset trackers in place.
- Establishes a regular communication schedule with each partner.
Within the first 12 months:
- Delivers 100% of contracted assets for assigned partners, with any make-goods identified and resolved proactively.
- Delivers recap reports for every partner within 15 days of program or contract-year end.
- Puts repeatable onboarding, approval, and fulfillment processes in place that become the department standard.
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
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