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Kuala Lumpur, Malaysia
Hybrid
COUNTRY BRAND LEAD - MALAYSIA
(ADULT VACCINES)
Role Description
The Country Brand Lead will translate the Malaysia Adult Vaccines direction into disciplined, compliant, and measurable execution. The role connects plans, people, data, and processes across the business, providing hands-on support to the Adult Vaccines growth engines: strengthen HCP advocacy and adoption, improve conversion rates, and expand access through emerging pathways. The incumbent drives operational effectiveness through integrated workplans, clear ownership, timely decision support, strong cross-functional collaboration, and active follow-through from approval to deployment and performance review. The role applies AI and digital tools responsibly to improve productivity, insight generation, content adaptation, project management, and execution quality. This is an execution-focused and enabling role. The incumbent contributes market insights and implementation feedback, while overall brand strategy, brand plan ownership, and long-range portfolio direction remain with the Marketing Lead and Country Brand Lead. All activities must comply with company policies, SOPs, Pfizer values, global guidance, and applicable requirements, including MAPP and FCPA.
Key Responsibilities
The role supports delivery of agreed Malaysia Adult Vaccines priorities through disciplined execution, strong collaboration, and practical enablement of the business engines.
· Translate approved brand priorities into integrated tactical plans, critical-path timelines, RACI/ownership maps, implementation trackers, and clear success measures.
· Enable the HCP advocacy and adoption engine by coordinating scientific and promotional programs, field-force readiness, approved tools, local implementation, and structured field feedback.
· Enable the GP conversion engine by coordinating customer plans, education, approved consumer programs, omnichannel activities, material deployment, and branch-level execution follow-through.
· Enable the access and reach engine by supporting channel-partner, non-covered HCP, workplace, institutional, and other approved initiatives, including execution requirements, training, governance, and performance tracking.
· Serve as the day-to-day execution integrator across Commercial, Medical, Regulatory, Legal, Compliance, Safety, Supply, Finance, Access, procurement, agencies, and other relevant partners; surface dependencies early and drive closure.
· Manage approved material workflows from briefing and content adaptation through review, approval routing, production, deployment, version control, and expiry or withdrawal management.
· Strengthen operational control by tracking A&P, purchase orders, accrual inputs, vendor deliverables, inventory or material availability, activity status, risks, issues, and mitigation actions.
· Build concise performance views that connect activity completion to leading indicators, such as HCP activation and productivity, GP exit-dose or conversion measures, Chain clinics productivity, new account activation, and other agreed KPIs.
· Use approved AI and digital tools to accelerate first drafts, summarize insights, identify execution gaps, automate repeatable work, and improve reporting quality, while maintaining human review, data privacy, accuracy, compliance, and appropriate documentation.
· Prepare monthly business updates, decision notes, post-activity reviews, and recommended next actions; escalate material risks, resource constraints, or cross-functional blockers promptly.
· Embed an agile execution mindset by prioritizing high-impact work, testing approved approaches, learning quickly, standardizing what works, and stopping or correcting low-value activity.
· Perform other duties as assigned by the hiring manager.
Key Accountabilities/Deliverables
Execution excellence
· On-time, high-quality delivery of approved Adult Vaccines initiatives across HCP, omnichannel, field enablement, and access-related workstreams.
· Accurate and current workplans, ownership maps, trackers, decision logs, risks, mitigations, and follow-up actions.
Engine enablement
· Reliable operational support to the agreed HCP advocacy/adoption, retail conversion, and access/reach engines, with clear linkage between activities, owners, leading indicators, and outcomes.
· Timely field and customer enablement through approved materials, training resources, FAQs, implementation support, and feedback loops.
Collaboration and governance
· Strong cross-functional ways of working, including early alignment, clear asks, disciplined handoffs, transparent status reporting, and prompt escalation of blockers.
· Compliant execution, complete documentation, version control, and adherence to applicable policies, SOPs, Pfizer values, and review requirements.
Operational and digital effectiveness
· Accurate A&P, purchase-order, vendor, KPI, and activity-performance tracking, with actionable monthly updates for the Marketing Lead Regional President, Cluster Lead and CFC Leaders.
· Responsible and measurable use of approved AI and digital tools to reduce manual work, improve speed and quality, and strengthen insight-to-action cycles.
EDUCATION AND EXPERIENCE
· Minimum 8 years of pharmaceutical or healthcare industry experience, preferably including at least 5 years in marketing, commercial execution, customer engagement, project management, omnichannel, or field-force support.
· Bachelor's degree or equivalent required.
· Demonstrated experience coordinating multiple initiatives, stakeholders, vendors, budgets, and approval processes in a regulated environment.
· Strong collaboration and influencing skills, with the ability to create clarity, align diverse stakeholders, manage dependencies, and maintain momentum without relying on formal authority.
· Strong execution mindset with sound judgment, attention to detail, ownership, resilience, and consistent follow-through.
· Working fluency in approved AI and digital productivity tools, including the ability to frame effective prompts, validate outputs, protect confidential information, and apply human oversight.
· Comfort working with business data and translating performance signals into practical actions and concise management updates.
· Experience in Adult Vaccines, specialty care, access programs, or the Malaysia healthcare environment is an advantage.
TECHNICAL SKILLS REQUIREMENTS
· Operational excellence: integrated planning, prioritization, RACI, critical-path management, risk and issue management, and closed-loop follow-through
· Adult Vaccines execution: HCP engagement, customer or retail activation, omnichannel deployment, field enablement, and channel-partner support
· Cross-functional collaboration: clear communication, stakeholder alignment, constructive challenge, decision facilitation, and escalation discipline
· Performance management: A&P and PO tracking, KPI dashboards, execution reviews, post-activity evaluation, and insight-to-action reporting
· AI and digital fluency: responsible use of approved AI tools for drafting, synthesis, analytics support, workflow acceleration, and knowledge reuse
· Compliance-by-design: early incorporation of Medical, Regulatory, Legal, Compliance, Safety, privacy, and documentation requirements
· Communication: strong written, verbal, presentation, and executive-summary skills; ability to simplify complexity for different audiences
· Ways of working: agile, proactive, curious, collaborative, accountable, resourceful, and focused on business and patient impact
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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