WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
WHAT YOU WILL DO:
- Identify potential integrated media campaign clients and business opportunities to meet business objectives and sales targets.
- Manage integrated projects from ideation and sales pitching through production, execution and post-campaign evaluation.
- Analyse advertising expenditure (Adex) trends and gather market intelligence to identify potential clients and develop relevant branded content proposals.
- Collaborate with creative and media agencies to translate brands’ advertising objectives into compelling branded content ideas.
- Work with content providers to develop programme formats and treatments for branded content proposals.
- Liaise with channel custodians and radio station managers to develop programme scheduling strategies that support integration opportunities.
- Develop integrated campaign strategies across social, video, radio, TV, on-ground experiences and other relevant digital touchpoints to meet clients’ objectives.
- Develop advertising sales packages and presentation materials for client pitches.
- Manage production and third-party budgets, negotiate costs and maintain healthy project margins.
- Evaluate campaign performance and apply learnings to strengthen future proposals and repeat business opportunities.
- Coach immediate subordinates and share relevant skills, knowledge and best practices with the team.
- Prepare proposals, documentation and other materials required for sales pitching and post-sales activities.
- Prepare weekly work-in-progress (WIP) reports covering ongoing and potential projects, execution progress and budget monitoring.
WHO YOU ARE:
- Degree in Business Studies, Advertising, Communications or a related discipline.
- Two to four years of relevant experience in advertising, communications and project management.
- Understanding of advertising production processes, preferably including TV and digital content production.
- Understanding of how marketers, advertisers, creative agencies and media agencies operate, particularly in developing and selling creative ideas.
- Deep understanding of the Malay market and Malay audiences, as the role primarily develops content and campaigns for this segment.
- Strong understanding of digital platforms, social media behaviour and content formats, with the ability to translate audience insights into relevant campaign ideas.
- Familiarity with AI tools for research, ideation, content development or visualisation, and the ability to use them responsibly.
- Fluency in English and Bahasa Malaysia, with strong writing skills and creative flair.
- Strong presentation skills and proficiency in Microsoft PowerPoint, Excel and Word.
- Self-motivated and results-driven, with excellent interpersonal, collaboration and project management skils.
REQUIREMENTS:
Digital and AI-Enabled Creativity
- Bring a strong understanding of digital platforms, social behaviour, content formats and emerging trends into campaign thinking.
- Develop creative ideas that translate effectively across relevant channels and audience touchpoints.
- Use AI tools and other digital technologies to support research, ideation, content development, visualisation and workflow efficiency.
- Apply sound judgement when using AI by checking accuracy, protecting confidential information and ensuring outputs are original, appropriate and aligned with brand and campaign requirements.
- Stay curious about new tools, formats and technologies, and share useful approaches with the team.
