Creative Technologist Manager

Job Description Summary:

The Manager, Creative Technology will help advance The Coca-Cola Company’s tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets.

This role partners closely with MarTech teams, external technology partners, agencies, and cross-functional stakeholders to build and evolve in-house creative technology capabilities that enable faster, more efficient, and more personalized content production at scale.

This position plays a critical role in adapting global, local, and customer-led campaigns across shopper, POS, digital, OOH, and retail environments while maintaining Coca-Cola’s creative standards, visual identity systems (VIS), and operational rigor. The ideal candidate thrives in ambiguity, embraces emerging technology, and brings a collaborative, solutions-oriented mindset to building new ways of working within a fast-evolving organization. This role will also help influence upstream creative development to ensure content is designed for customization, adaptability, and AI-enabled production across diverse markets, audiences, and channels.

What You Will Do for Us

Creative Technology & Capability Building:

• Partner with MarTech teams, Adobe, external technology partners, and internal creative stakeholders to develop, integrate, and scale creative technology and AI-enabled workflows across the organization.

• Lead the application of Adobe creative and generative AI solutions within Coca-Cola’s content supply chain to improve content personalization, adaptation speed, and operational efficiency.

• Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency.

• Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.

• Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve The Coca-Cola Company’s creative tech and AI capabilities.

• Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale.

• Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations.

• Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.

• Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms.

Content Adaptation & Creative Production:

• Leverage master campaign assets across major GOAT campaigns and customer-specific initiatives to generate and adapt national and localized assets across point-of-sale (POS), digital, OOH, and retail environments across both static and motion/animated formats.

• Ensure all creative outputs are developed to required production specifications, including appropriate sizing, dielines, file structures, packaging requirements, and channel-specific standards.

• Collaborate cross-functionally with internal creative teams, production teams, agencies, and external partners to deliver high-quality adaptations while maintaining critical timelines.

• Translate campaign strategies and master creative systems into dynamic, personalized, and scalable content executions across channels and customer touchpoints.

• Automate and optimize creative production workflows where appropriate to accelerate timelines while maintaining high creative and production standards.

• This is an individual contributor, hands-on keyboard role responsible for directly executing creative adaptations, production builds, and AI-assisted content generation using creative technology tools and platforms.

Brand Stewardship & Creative Excellence:

• Serve as a subject matter expert in Coca-Cola brand VIS systems and campaign-specific VIS guidelines to ensure consistency, quality, and craft excellence across all adaptations and executions.

• Maintain high standards for creative accuracy, craftsmanship, and brand integrity across all deliverables regardless of format, channel, or market.

• Ensure brand integrity across AI-generated and adapted content through strong quality control, governance, and workflow management practices.

• Ensure adaptations align to established governance, production workflows, and operational standards.

Qualifications & Requirements

• Bachelor’s degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.

• 3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations within an agency, studio, or in-house creative environment.

• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, InDesign, Firefly, and other generative AI platforms.

• Strong working knowledge of collaborative creative workflows, content supply chains, and asset management systems.

• Familiarity with Adobe ecosystem tools, Workfront, or comparable workflow/project management systems.

• Experience managing large-scale asset adaptation, automation, and versioning across multiple channels and formats.

• Strong understanding of production standards, packaging requirements, file preparation, and print/digital specifications.

• Experience working with generative AI, creative automation platforms, personalization workflows, or emerging creative technologies is strongly preferred.

• Excellent communication and collaboration skills with the ability to work effectively across internal teams, external partners, and global stakeholders, including translating technical concepts for non-technical audiences.

Preferred Skills

• Experience working within complex, fast-paced, highly matrixed organizations.

• Familiarity with content supply chains, DAM systems, and marketing technology ecosystems.

• Strong organizational and operational mindset with attention to detail and process consistency.

• Ability to navigate ambiguity, adapt quickly to changing priorities, and solve problems proactively.

• Passion for innovation, experimentation, and advancing tech-enabled creative ways of working.

• Demonstrated “learn-it-all” mindset with curiosity and openness to new technologies, tools, and evolving business needs.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

AI Platforms, Automation, Automation Tools, Branding Campaigns, Campaign Development, Campaign Strategies, Collaboration, Digital Experiences, Digital Innovation, End-to-End Testing, Generative AI, Large Language Models (LLMs), Marketing, Marketing Activation

Pay Range:

United States: 106,800 - 138,500 USD


Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.