CRM Manager

Our Growth team plays a critical role in shaping the way we serve our customers. We work in a highly innovative environment, constantly implementing optimized strategies, utilizing platforms like Braze, and embracing AI to scale personalized communications. This role offers high visibility, immediate impact on key business KPIs, and the opportunity to define the future of CRM within a dynamic, rapidly growing global fintech.

Here’s what you’ll be doing as CRM Manager:

• Define and execute the CRM strategy based on a deep understanding of our customers and their lifetime moments and product journeys
• Deploy segmented, relevant marketing campaigns across multiple channels in a timely manner and of a high standard that excites customers and promotes the TransferGo brand in the best possible way.
• Build, manage and improve automated workflows utilizing the CRM system and managing the customer journey
• Align with data, product and engineering teams, third parties and the rest of our marketing team to ensure the latest segmentation, models and classifications are used in CRM marketing
• Work closely with the Product team to improve user experience and reactivation rates
• Analyse and report on campaigns to support customer reactivation
• Ongoing management and segmentation of the database
• Define, monitor and report on KPI’s for customer engagement programmes and be able to communicate performance clearly to different audiences
• Continue to drive new strategies across the customer lifecycle, that improve key KPIs (retention/reactivation rates) and continue to strive for 1:1 personalisation across all existing campaigns
• Become an expert in our CRM platform (Braze) and any subsequent solution investments
• Regularly identify trends in CRM, best practices and new innovative ideas

You’ll report to our Head of CRM.

Here’s what we’d love from our new CRM Manager:

• Experience in B2C CRM and B2C email marketing. 
• Hands-on experience using Braze for at least 1 year, and will feel comfortable executing campaigns via email, push notification and inApp messages.
• Project Management: highly organised, attention to detail and able to manage several campaigns at the same time
• Braze hands-on experience
• Proactive and self-starter
• Capable of building good working relationships with peers and stakeholders
• Reliable and thorough person capable of taking ownership of their projects

And if you can also do this stuff, even better: 

• Experience working for app-first companies.
• Experience working for multi-language / multi-country companies

What we believe

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers. 

What we offer:

• Competitive Salary: Starting from 3,030€ - 4,500€ (gross) per month, depending on experience. Salary is just one part of the conversation – if you’re excited about the role but the range feels slightly off, don’t hesitate to apply. We’re open to discussing based on your experience and potential.
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week.
• Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.