At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a CRM Senior Associate, you'll play a key role in bringing customer communications to life across our offerings. You'll own campaigns from build through launch, delivering timely, accurate email, push, and in-app messaging across multiple priorities. Working closely with your manager and cross-functional partners, you'll help shape execution strategies while strengthening the quality and efficiency of how our team works. Your work on this team will help us deliver consistent and high-quality experiences to our customers.
What You'll Do
- Own end-to-end campaign execution across our offerings, including campaign setup, quality assurance, launch, and adherence to legal and regulatory requirements.
- Build email, push, and in-app communications, including complex campaigns, in line with marketing standards, brand guidelines, and channel best practices.
- Recommend effective approaches to campaign builds, contributing ideas and using artificial intelligence-powered tools where appropriate to improve quality and efficiency.
- Serve as a quality checkpoint by reviewing campaign builds, identifying issues before launch, and sharing guidance that supports the development of junior teammates.
- Interpret campaign data to inform execution decisions and identify opportunities to strengthen customer communications.
- Partner with cross-functional teams to shape execution strategies, manage workflows, and deliver campaigns on time across multiple concurrent priorities.
What You'll Bring
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
- At least 2 years of relevant experience in marketing operations, campaign production, customer relationship management, or a related field, preferably within e-commerce, technology, or gaming.
- Exceptional attention to detail and organizational skills, with the ability to manage multiple priorities and deliver high-quality work within challenging timelines.
- Proven experience independently owning complex campaigns from initial build through launch.
- Working knowledge of basic HTML and an understanding of how it supports digital communications.
- Strong written and verbal communication skills, with experience collaborating effectively across cross-functional teams.
- A proactive, adaptable approach to your work and the ability to take ownership in a fast-paced, quickly changing environment.
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Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
