Digital Marketing Executive

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Executive based in India.

We are looking for a creative and results-driven Digital Marketing Executive to support the planning, execution, and optimization of online marketing campaigns. In this role, you will help strengthen brand visibility, engage target audiences, and contribute to business growth through effective digital strategies. You will manage social media activities, paid advertising, SEO initiatives, email marketing, and content development across multiple digital channels. Using web analytics and performance insights, you will evaluate campaign effectiveness and identify opportunities for continuous improvement. You will also collaborate with designers and external partners to enhance user experience and maintain consistent brand communication. This is a full-time remote opportunity for a marketing professional who combines creativity, analytical thinking, and a strong interest in digital trends.

Accountabilities

• Assist in developing and implementing digital marketing strategies that build lasting relationships with consumers and strengthen online engagement.

• Plan, manage, and monitor social media presence across platforms such as Facebook and Twitter.

• Create, launch, and optimize paid online advertising campaigns through platforms such as Google Ads and Facebook Ads to increase brand awareness and reach.

• Support SEO initiatives, including keyword research, image optimization, and website visibility improvements.

• Prepare newsletters and promotional email campaigns, coordinating their distribution through relevant channels.

• Develop creative content marketing ideas and regularly update website content.

• Collaborate with designers and other team members to improve website usability and overall user experience.

• Track, analyze, and report on digital marketing performance using tools such as Google Analytics, NetInsight, and WebTrends.

• Monitor emerging digital marketing trends, audience behavior, and industry developments to keep campaigns and strategies relevant.

• Build and maintain productive relationships with media agencies, advertising partners, and external vendors.

Requirements:

• 1–15 years of professional experience, with proven experience as a Digital Marketing Executive or in a similar role.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent relevant experience may also be considered.

• Strong understanding of digital marketing concepts, channels, strategies, and industry best practices.

• Hands-on experience with B2C social media marketing, Google Ads, email campaigns, and SEO/SEM.

• Working knowledge of advertising management and ad-serving tools such as DART and Atlas.

• Proficiency in web analytics platforms such as Google Analytics, NetInsight, and WebTrends.

• Strong creative content writing skills and the ability to develop engaging marketing materials.

• Analytical mindset, critical thinking, and the ability to interpret campaign data and translate insights into improvements.

• Excellent written and verbal communication skills, with strong interpersonal and collaboration abilities.

• Creativity, initiative, attention to detail, and an interest in keeping up with evolving digital marketing trends.

Benefits:

• Full-time employment opportunity.

• Fully remote working arrangement.

• Opportunity to work across multiple digital marketing channels and campaign types.

• Hands-on exposure to paid advertising, SEO/SEM, social media, email marketing, and web analytics.

• Collaboration with designers, media agencies, and external marketing partners.

• Opportunity to develop creative and analytical skills while contributing to digital growth initiatives.