Direct Response Video Editor

Accountabilities

• Direct response video editing: Produce short-form advertising videos for Meta, TikTok, and other paid social platforms, prioritizing engagement and conversion.

• Creative production: Edit user-generated content, testimonials, product demonstrations, and founder-led videos into compelling, audience-focused ads.

• Creative testing and iteration: Develop multiple variations of hooks, calls to action, messaging angles, and video concepts to support ongoing performance testing.

• AI-assisted workflows: Use tools such as ChatGPT, Runway, Pika, and Descript to accelerate ideation, scripting, editing, and content production.

• Scriptwriting and ad copy: Write or adapt scripts and advertising copy to communicate product benefits, strengthen messaging, and encourage action.

• Static ad design: Create high-converting static creatives for paid social campaigns, adapting layouts, headlines, and offers to generate multiple testable variations.

• Creative systems and templates: Use established templates, creative production systems, and inspiration libraries to produce consistent, on-brand assets efficiently.

• Asset sourcing and organization: Gather, organize, and manage user-generated content, stock footage, B-roll, hooks, and other creative materials.

• Cross-functional collaboration: Partner with strategists and growth teams to execute creative concepts aligned with campaign objectives and performance goals.

• Performance-driven improvement: Incorporate feedback and available campaign insights to refine creatives, improve production efficiency, and maintain a consistent volume of deliverables.

• Project ownership: Manage multiple creative assignments, prioritize tasks effectively, and deliver high-quality work within agreed deadlines.

Requirements

• Professional experience: At least two years of experience editing direct response video advertisements for direct-to-consumer (DTC) brands.

• Video editing portfolio: A strong portfolio demonstrating paid social video advertising, creative versatility, and performance-oriented storytelling.

• Static advertising experience: Practical experience designing static ad creatives for Meta advertising campaigns.

• Editing software: Proficiency with at least one professional or widely used editing tool, such as CapCut, Adobe Premiere Pro, or Adobe After Effects.

• Design skills: Working knowledge of Photoshop and the ability to create clear, visually effective static advertising assets.

• Performance marketing knowledge: Strong understanding of hooks, calls to action, creative angles, and the principles behind conversion-focused advertising.

• Copywriting ability: Experience writing, adapting, or refining scripts and copy for advertising creatives.

• AI tool familiarity: Experience with or a strong working knowledge of AI-powered creative tools, such as ChatGPT, Runway, or Pika.

• Time management: Ability to work quickly, manage multiple projects simultaneously, and consistently produce several creative assets per week.

• Communication skills: Strong English communication skills and the ability to collaborate effectively with cross-functional teams.

• Creative mindset: A performance-driven approach that prioritizes measurable results alongside visual quality.

• Adaptability and initiative: Resourcefulness in working with raw assets, openness to feedback, and a willingness to experiment and improve continuously.

Nice to have:

• Experience with motion graphics.

• Familiarity with creative research and production platforms such as Creative OS, Foreplay, Butter, or AdCreative.ai.

• Understanding of marketing funnels, offers, and paid social advertising strategy.

Benefits

• Creative ownership: Contribute directly to the development and testing of advertising concepts designed to improve campaign performance.

• AI-enabled workflows: Work with modern AI tools to accelerate creative production and explore more efficient ways of working.

• Varied creative work: Combine video editing, static ad design, scripting, and creative experimentation.

• Collaborative environment: Work alongside strategists and growth specialists in a fast-moving, performance-focused setting.

• Continuous learning: Develop your skills through iterative testing, feedback, and exposure to diverse creative approaches.

• Work flexibility: The original listing does not specify remote, hybrid, or on-site arrangements; the work setup for Poland-based candidates should be confirmed.

• Salary and compensation: Not specified in the original listing and should be confirmed with the hiring team.

• Healthcare, paid leave, and other benefits: Not specified and should be confirmed during the recruitment process.