Position Name
Data & Analytics Director
Location
Mexico City (Santa Fe)
About the Role and the Team
You will be part of the Data & Analytics area at TelevisaUnivision, a key team responsible for driving data-driven strategies across the company. This team works closely with areas such as Sales, Product, Marketing, Operations, and ViX to ensure scalable data infrastructure, advanced audience strategies, and automation of operational workflows. The team’s work directly impacts the company’s digital monetization, streaming, and linear revenue growth.
About the Position
The purpose of this role is to define, execute, and scale TelevisaUnivision Mexico’s Data & Analytics roadmap, with a focus on First-Party (1P) data strategy for the Direct-to-Consumer (DTC) business. This role leads strategic initiatives such as building a Household Graph for Mexico, developing advanced audience segmentation, and optimizing cloud data infrastructure. The Data & Analytics Director ensures that data solutions deliver measurable business impact and support revenue growth.
About You
You are a strategic thinker with strong technical expertise and leadership skills. You have proven experience in data strategy, cloud infrastructure (GCP), and advanced analytics. You can manage multidisciplinary teams, drive complex projects, and translate technical outputs into actionable business strategies. You communicate clearly, are results-oriented, and thrive in fast-changing, data-driven environments.
Your Day-to-Day
Architect, lead, and implement the Household Graph for Mexico to improve cross-platform data strategy and monetization.
Oversee and optimize GCP cloud architecture, ensuring secure, scalable, and cost-efficient data environments.
Automate data workflows and ETL/ELT pipelines to improve operational efficiency and real-time data availability.
Develop and refine audience segmentation and targeting strategies to maximize advertiser value and revenue.
Manage, recruit, and mentor a high-performing data team across BI, Audience, and Data Science functions.
Oversee BI operations to deliver automated dashboards and reporting that inform executive decisions.
Develop ML frameworks using Vertex AI, including purchase intent prediction, attention scoring, and sentiment matching for brand suitability.
Translate raw data into sellable audience cohorts for commercial teams.
Collaborate with cross-functional teams (Sales, Product, Marketing, ViX) to convert complex data outputs into business strategies.
Ensure data governance and compliance with privacy regulations and internal security standards.
Identify and act on digital advertising market trends to generate unique value propositions.
Represent TelevisaUnivision’s data and technology capabilities at industry events and client presentations.
You Should Have
Bachelor’s degree in Computer Science, Engineering, Mathematics, Actuarial Science, or related quantitative field (required).
Master’s degree or MBA and cloud certifications (GCP) are desirable.
Advanced English (written and spoken).
10+ years of experience in data strategy, cloud infrastructure, and data monetization.
Deep expertise in AdTech, media, or telecommunications data.
Experience leading complex technical projects (e.g., identity resolution, household graphs).
Proven ability to optimize operational processes through automation.
Strategic planning, leadership, analytical skills, teamwork, and digital ecosystem knowledge.
Strong interpersonal, decision-making, and change management skills.
Benefits
We offer legal benefits and above, as well as opportunities for professional growth in a dynamic, collaborative, and results-oriented environment.
Our Commitment to Inclusion
We are an equal opportunity employer. All qualified applicants will be considered without regard to sex, gender identity, sexual orientation, race, color, religion, nationality, disability, age, or any other legally protected characteristic.
Univision es un empleador que ofrece equidad e igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo sin distinción de sexo, identidad de género, orientación sexual, raza, color, religión, origen nacional, discapacidad, estado de veterano protegido, edad o cualquier otra característica protegida por la ley.
