Position Overview:
The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.
Responsibilities:
- Audience Analytics & Performance Strategy:
- Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
- Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
- Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
- Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
- Performance Campaign Planning & Execution:
- Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
- Work with activation teams to ensure effective audience targeting across addressable platforms.
- Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
- Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
- Client Relationship & Management:
- Serve as a key point of contact for client stakeholders, building strong relationships.
- Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
- Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
- Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
- Team Leadership & Mentorship:
- Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
- Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
- Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
- Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.
Required Skills & Experience:
- 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
- Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
- Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to manage projects and lead teams.
- Strong client management skills.
- Analytical and problem-solving skills, with a focus on using data to drive performance improvements.
Desired Skills:
- Experience working in marketing, media or related discipline at a client or agency servicing major clients
- Experience with SQL or other data querying languages.
- Certifications in programmatic advertising or social media marketing
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
