Sr. Director, Social Impact Marketing

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

 

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

Live Nation Entertainment believes live music has the power to bring people together and strengthen communities. Through strategic initiatives, partnerships, and programs, the Social Impact team creates meaningful opportunities that connect fans, artists, crews, and communities through the power of live music. 

THE ROLE

The Senior Director will build, lead, and continuously evolve the marketing function for Live Nation Entertainment’s Social Impact organization, overseeing integrated marketing, digital marketing, brand strategy, communications, and storytelling across On the House, LiveNation.org (as applicable), strategic partnerships, employee engagement initiatives, and future social impact programs. 

This role will translate organizational priorities into marketing strategies and campaigns that build awareness, strengthen engagement, elevate Live Nation’s reputation, and deliver measurable business and community impact. I am running a few minutes late; my previous meeting is running over.

Working closely with executive leadership and cross-functional partners across Marketing, Communications, Creative, Legal, Government Affairs, Digital, Concerts, and Sponsorship, this leader will own marketing initiatives from strategy to execution while building the processes, systems, and operational excellence needed to support a growing organization. 

WHAT THIS ROLE WILL DO 

Marketing Strategy & Campaign Leadership 

• Own the marketing and communications strategy for Live Nation Entertainment Social Impact. 
• Develop integrated marketing campaigns and digital marketing strategies from concept through launch, including strategy, planning, creative development, execution, optimization, and performance measurement. 
• Build annual marketing plans and campaign roadmaps that align with organizational priorities and business objectives. 
• Lead, coach, and develop the Social Impact marketing team, providing clear priorities, ongoing feedback, and opportunities for professional growth while fostering a collaborative, high-performing culture. 

Brand, Digital & Audience Engagement 

• Own brand positioning, messaging, storytelling, and launch communications across all Social Impact initiatives. 
• Develop compelling narratives that translate programs, partnerships, and impact into meaningful stories for fans, artists, partners, employees, nonprofit organizations, and community stakeholders. 
• Ensure a consistent, premium, and culturally relevant experience across all marketing channels. 
• Own the digital marketing strategy across web, email, CRM, social media, and emerging digital platforms, ensuring cohesive audience experiences and measurable engagement. 

Marketing Operations 

• Establish scalable marketing processes, workflows, approval systems, and planning tools that enable efficient execution within a lean organization. 
• Lead and develop the Social Impact marketing team, establishing clear priorities, providing coaching and feedback, and fostering a collaborative, high-performing culture. 
• Own the integrated marketing calendar, ensuring visibility, coordination, and alignment across campaigns, launches, partnerships, and organizational communications. 
• Manage external agencies, creative partners, freelancers, consultants, budgets, and production resources. 
• Measure campaign effectiveness through defined KPIs and performance reporting, using insights to continuously improve future initiatives. 

WHAT THIS PERSON WILL BRING 

• 12-15 years of progressive leadership experience in integrated marketing, brand strategy, communications, or related disciplines. 
• Proven success developing and leading integrated marketing campaigns from strategy through execution and measurement. 
• Strong understanding of digital marketing strategy, audience development, CRM, email marketing, social media, web experiences, content strategy, SEO/SEM fundamentals, campaign analytics, and emerging digital platforms. 
• Experience leading and developing marketing professionals while fostering accountability, collaboration, and strong execution. 
• Experience leading and developing high-performing marketing teams while fostering collaboration, accountability, and continuous improvement. 
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple teams and leadership levels. 
• Experience managing agencies, creative partners, consultants, and external vendors.
• Exceptional strategic thinking, project management, organizational, and problem-solving skills. 
• Outstanding written and verbal communication skills with experience developing messaging for executive, public, partner, and employee audiences. 
• Highly self-directed with the ability to independently prioritize work, navigate ambiguity, and drive initiatives forward with minimal oversight. 
• Passion for live music and entertainment, wi
• th a desire to leverage marketing to create meaningful community impact. 
• Flexibility to work evenings, weekends, and travel as needed for events and organizational initiatives. 

WHAT SETS YOU APART

• You are a strategic marketing leader who thrives at building brands, launching campaigns, and turning ambitious ideas into measurable results. 
• You understand that great marketing is more than creative ideas – it’s thoughtful planning, disciplined execution, strong cross-functional collaboration, and continuous optimization.
• You’re equally comfortable developing long-term strategy and rolling up your sleeves to move projects forward
• You know how to take an initiative from concept to launch, building the strategy, aligning stakeholders, managing timelines, overseeing creative development, navigating approvals, and ensuring flawless execution across every touchpoint.
• You enjoy creating order in fast-moving environments. Whether building marketing calendars, establishing workflows, or developing scalable processes, you bring clarity, accountability, and momentum to complex organizations
• You are energized by using marketing to tell meaningful stories that strengthen communities, inspire engagement, and demonstrate the positive impact Live Nation creates through music. 

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

 

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

 

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

 

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

 

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$140,000.00 USD - $175,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.