Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.
About the Role
As Director of E-commerce, you own the post-click experience on auraframes.com and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue.
This is a high-ownership role on our Amazon 3P experience, Shopify-powered storefront, and other marketplaces. You will lead conversion rate optimization, site merchandising, and the on-site customer journey, partnering closely with paid media, lifecycle, brand, and product to make auraframes.com the best place to buy an Aura.
What You'll Own
- Own the marketplace strategy across Amazon and emerging channels, balancing profitable growth, brand presentation, operational excellence, and channel expansion.
- Own the full funnel from landing to purchase. Build and run a continuous testing roadmap, across landing pages, PDPs, cart, and checkout and build a mature CRO discipline. Set the agenda for what we test, why, and how we measure lift.
- Manage product presentation, bundling, pricing display, and promotional execution on-site. Translate seasonal moments (Back to School, holiday, gifting) into compelling on-site experiences.
- Own page speed, navigation, search, and the overall usability of the storefront. Reduce friction at every step.
- Lead our Shopify storefront roadmap, including theme, apps, and integrations. Partner with engineering and agencies as needed.
- Own e-commerce revenue targets, forecast site performance, and report on the metrics that drive the channel.
- Work with paid media to align landing experiences to campaigns, with lifecycle to convert and retain, and with brand to keep the storefront on-message.
- Develop a point of view on assortment, bundling, pricing architecture, and merchandising that maximizes conversion, AOV, and profitability
- Drive personalization across the storefront using customer behavior, merchandising, and AI to create more relevant shopping experiences
- AI-first mindset with a track record of identifying, building, and deploying AI solutions (agents, workflows, automations, and copilots) that create competitive advantage and operational efficiency.
What You Bring
- 7+ years in e-commerce, with significant time owning a DTC storefront and marketplaces. Shopify experience strongly preferred.
- A proven CRO track record. You can point to tests you designed and the revenue they drove.
- Strong analytical fluency. You are comfortable with site analytics (GA4 or equivalent), A/B testing tools, and translating data into decisions.
- Merchandising instinct paired with operational rigor. You can make a page convert and ship it on time.
- A bias toward ownership. You set strategy and you execute, and you do not wait to be told what to test.
- Excellent cross-functional collaboration skills across marketing, product, and engineering.
Nice to Have
- Experience scaling a brand through $100M+ in DTC revenue.
- Familiarity with measurement frameworks (MER, incrementality, post-purchase attribution).
- Experience with gifting or considered-purchase categories.
Compensation, Benefits, and Perks:
At Aura, we believe in creating a great work environment so you are set up to succeed in your job and do the best work of your career. We have offices in New York City and San Francisco. We offer the following benefits to all full-time Aura employees based in the U.S.:
- Competitive compensation, including an employer-sponsored 401(k) — and we fully match the first 4% of contributions
- Comprehensive health plans: we pay up to 100% of the premium for employees and ~50% for families
- Generous stock option program, which begins vesting after 1 year at the company
- Flexible time off – you’re required to take off at least 10 days in addition to all company holidays
- A monthly fitness and wellness allowance of up to $150
- Lunch and snacks on us every day in our NYC and SF offices
(Benefits may differ for part-time or international roles.)
Compensation: $220,000 - $250,000, commensurate with experience
Aura Home Inc. All rights reserved, Aura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
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