Creating Life Better Here starts with you. At San Juan Regional Medical Center, we're more than a healthcare provider—we're a values-driven organization dedicated to delivering exceptional care. As a team member, you help fulfill our mission to make life better here for our community.
The Marketing Director role entails crafting and executing strategic marketing initiatives to promote the hospital's services, bolster its brand image, and attract and retain patients. Collaborating closely with the leadership team, this position will devise impactful marketing campaigns that align with the organization's overarching goals. The individual will also collaborate with service line leadership to plan strategically, develop measurable campaigns in line with San Juan Regional Medical Center's vision, and deliver a favorable return on investment (ROI).
Required Behaviors:
- As you go about fulfilling this mission, your work habits and work relationships should embody SJRMC's values. These values are our culture, our identity as an organization: Sacred Trust, Personal Reverence, Thoughtful Anticipation, Team Accountability, and Creative Vitality ask more of us than merely completing some list of tasks. Our values ask for a deeper level of commitment, and what is asked of us we freely give because we believe in our mission.
Required Qualifications:
- Bachelor’s degree in marketing, communications, business administration, healthcare administration, or related field
- Strong foundation in marketing principles and strategies is essential
- At least ten (10) years of experience in marketing and long-range planning is required
Preferred Qualifications:
- Master’s degree and healthcare marketing experience may be preferred
- Experience in a leadership role, overseeing marketing strategies, and proven ability to develop strategies that align with the hospital’s goals and objectives
- Ten (10) plus years of marketing experience in a leadership role, overseeing marketing strategies and proven ability to develop strategies that align with the hospital’s goals and objectives.
Duties and Responsibilities:
- Builds and manages a team of marketing specialists to develop and implement strategies and tactics that meet or exceed defined metrics within their respective areas
- Develops measurable business development/marketing plans that show successful results in achieving growth targets (similar to healthcare volume targets) in a previous role
- Brand management, product/service line marketing
- Brand building and management; strategic and tactical plan development, implementation, evaluation, and tracking
- Collaborates with upper management, physicians, and other identified departments to achieve strategic objectives.
- Provides direction, leadership, and motivation ensuring that all parties work together to achieve the bottom-line measured results.
- Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
- Assesses demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities.
- Works with upper management to implement an integrated marketing model for new services.
- Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to upper management.
- Recruits, hires, trains, manages, and mentors the necessary staff to support marketing goals and objectives.
- Maintains financial accountability over budget, monitoring expenses and taking measures to reduce costs as necessary.
- Adheres to all policies, procedures, and standards within budgetary specifications including time management, supply management, productivity, and quality of service.
- Promotes individual professional growth and development; supports department-based goals which contribute to the success of the organization.
- Other duties as assigned.
Supervisory Responsibilities:
- Recruits, interviews, hires, and trains supervisory and management staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees and in accordance with hospital policy.
- Other duties as assigned
- Each employee is responsible for implementing SJRMC’s Service Standards into their daily work:
Safety, Courtesy, Effectiveness, and Stewardship
Physical Demands and Environmental Work Conditions:
- May require lifting of boxes of printed materials weighing up to thirty (30) pounds
- Requires sitting at a computer workstation several hours per day
- May require driving or walking to events
