At Monument, we’re building a vertical software platform for the self-storage industry. This is a rare opportunity to reinvent a $50 billion market from the ground up.
Monument is a B2B SaaS platform built specifically for the self-storage industry. Our comprehensive solution integrates every essential feature operators and third-party managers need to run their self-storage businesses — from customer acquisition and payment processing to inventory management, physical access, move-ins and move-outs, delinquency management, and advanced reporting and analytics.
As Monument’s Director of Marketing, you are our first marketer. You report to the CEO and build the function from zero. Our core buyer is the self-storage operator running 10–100 facilities who wants one platform instead of ten vendors. We win on product and on relationships; your job is to make Monument the obvious choice before Sales ever picks up the phone, and to keep the right operators close until they are ready to buy.
The responsibilities below are the full charter for marketing at Monument, not a day-one checklist. You’ll start as a hands-on builder and sequence the work with the CEO, beginning with the priorities that have the biggest impact on pipeline and revenue. As the function scales, you’ll shape the headcount plan and build the team that takes on more of this charter, growing into a player-coach along the way.
What You’ll Own
- The message. Positioning for each market segment we sell to, the messaging hierarchy the go-to-market team uses, the category story for why Monument, and our competitive positioning, all grounded in research you run yourself.
- The map of the market. The HubSpot prospect database that is Monument’s single source of truth for our total addressable market of operators, third-party managers, and institutional owners. You own its structure and its content, building on the data we already have and keeping it current as trade show lists and new sources come in.
- Content marketing. Monument’s voice in the industry and the evidence behind it. Client case studies with hard numbers. A thought-leadership program that keeps the CEO and leadership team in front of operators: LinkedIn, trade press, podcasts, and conference stages. Aggregated, anonymized data and trends from the platform. A customer advocacy program that builds a reference bench and drives reviews on the software review sites operators check (G2, Capterra, and the like).
- Product marketing. Launches for major features, the demo narrative, and the battlecards and collateral (materials and presentations) that Sales walks in with. Value-based messaging for the core platform and every add-on module. Release announcements, roadmap updates, and QBR materials with Client Success, with shipped capabilities and roadmap always clearly separated. Co-marketing with our integration partners.
- Lifecycle marketing. You own the nurture journey end to end: every operator who is not ready to buy stays in a journey you designed, with content you wrote and a re-engagement signal that hands them back to Sales. Around it, you build lead scoring and routing with MQL and SAL definitions agreed with Sales, write the outbound sequences Sales runs, publish a regular operator newsletter, and own marketing’s HubSpot setup.
- Inbound marketing. Monument’s website and the path to Book a Demo. Answer-engine optimization, so that when an operator asks an AI assistant which platform to choose, Monument is in the answers. Small paid tests on Facebook, Reddit, and LinkedIn to learn which channels and messages reach operators, scaled only behind what the tests prove.
- Events marketing. The strategy—not the logistics—behind Monument’s hosted events and trade shows, including booth and presentation materials, and pre- and post-show outreach that converts.
Who You Are
- You have 5+ years of B2B SaaS marketing experience, including at least 2 years owning a marketing function or program end to end.
- You’ve been the senior marketer on a three- to ten-person B2B SaaS marketing team, the person their marketing leader relied on to ship, and you’re ready to own the function yourself. You’ve managed AI agents, vendors, and contractors, and you know how to get a lot done without a large team.
- You’ve personally done the work, not just managed it, across at least three of the areas above.
- AI-fluent, not AI-curious. You use Claude, ChatGPT, or similar tools daily to research, draft, analyze, and build. You can show us a workflow you automated and explain what you kept doing by hand and why.
- A creative communicator. You can turn a messy explanation of a product feature into a message an operator repeats to a peer, in whatever format lands: a one-liner, a visual, a short video, a slide. AI helps you draft; your judgment decides what’s worth saying. You’ve shipped positioning that Sales actually used, and case studies customers agreed to put their name on.
- You have hands-on HubSpot Marketing Hub expertise: nurture workflows, lead scoring, lifecycle stages, lists, and reporting. You bring a working toolkit beyond HubSpot (design, video, social scheduling, analytics, AEO tracking, and AI agents) and the judgment to pick tools that earn their place.
- You have a portfolio of content marketing and thought leadership you wrote or directed: case studies, guides, website copy, and social posts.
- You run on evidence. You would rather listen to twenty recorded sales calls than guess at a message, and you bring numbers to the Monday meeting.
- Based in DFW or willing to relocate. This is an in-person role in our Addison office, Monday through Friday.
Nice-To-Haves
- Experience in self-storage, proptech, property management, or real estate software - or a track record of learning a niche industry fast enough to earn credibility with its operators.
- Hands-on experience building marketing workflows with AI agents.
- You’ve also worked as a first or only marketer.
- You have won on message and proof against competitors with more name recognition, and you can explain how.
- Experience marketing to mid-market and enterprise buyers, including third-party managers and private-equity-backed owners.
Compensation
- Base Salary: $150,000 - $180,000
- Bonus Potential: 15% of Base
- Total Cash Compensation Potential: $172,500 - $207,000
- Meaningful equity; you share in the upside you help create
- Medical, Dental, and Vision
- 401k plan
This role is onsite. You will be expected to work from our Dallas, TX (Addison) office five days per week.
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