Director, Product Development - Product Management

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Development - Product Management based in the United States.

Lead the strategic evolution of digital media, audience intelligence, and advertising technology products in a dynamic, growth-oriented media environment. As Director of Product Development, you will define and execute product strategies that connect audience insights, advertising inventory, and commercial workflows into unified, scalable platform experiences. You will transform first-party data, behavioral insights, and performance analytics into differentiated solutions that help commercial teams plan, activate, measure, and optimize campaigns. Working at the intersection of product management, data, advertising technology, and business transformation, you will drive monetization, improve operational efficiency, and strengthen customer value. You will collaborate with senior stakeholders and multidisciplinary teams to shape roadmaps, guide investment decisions, and accelerate product adoption. This remote leadership opportunity offers the chance to influence a broad digital advertising ecosystem while delivering measurable commercial impact.

Accountabilities:

In this role, you will lead product strategy and development across audience solutions, owned media integration, and programmatic advertising, aligning technical capabilities with commercial objectives and customer needs.

• Audience strategy and product development: Define and execute the product vision, strategy, and roadmap for audience capabilities. Develop differentiated products leveraging first-party, behavioral, contextual, geographic, and advertiser-permissioned data. Establish frameworks for product packaging, activation, pricing, measurement, and reporting while advancing audience segmentation, identity resolution, enrichment, and responsible data use.

• Owned media integration and platform workflows: Integrate owned media inventory and audience signals into commercial planning, sales, campaign delivery, and reporting workflows. Define the target experience across planning, order management, inventory, campaign execution, optimization, and measurement. Establish clear boundaries between advertising, commercial, data, and reporting platforms while simplifying fragmented processes and reducing manual handoffs.

• Programmatic advertising and monetization: Lead strategy for direct and automated media offerings across multiple buying models. Improve inventory utilization and advertising yield while protecting customer value and premium experiences. Advance forecasting, pricing, packaging, decision-making, and campaign optimization, using performance data and market insights to prioritize investments and validate product-market fit.

• Commercialization and go-to-market execution: Develop business cases, launch plans, adoption strategies, and performance indicators for new products and capabilities. Equip commercial teams to bring audience-based solutions to market and translate product innovation into measurable revenue and customer outcomes.

• Cross-functional leadership: Partner with Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy teams to align priorities and execute product initiatives. Guide roadmap decisions, investment allocation, dependencies, and trade-offs in collaboration with senior stakeholders.

• Platform and systems integration: Drive alignment across advertising servers, order management, customer relationship management, billing, reporting, and revenue platforms. Define integration patterns, data synchronization requirements, and system responsibilities to support reliable end-to-end commercial workflows.

• Performance and data strategy: Use campaign, audience, impression, and revenue data to evaluate product performance, improve reporting accuracy, and support commercial decision-making. Promote reliable data models and scalable analytics capabilities across the product ecosystem.

• Product organization development: Mentor and develop product talent, strengthen product management practices, and influence matrixed teams to deliver shared business objectives.

Requirements:

You are a commercially minded product leader with deep expertise in digital advertising, audience data, and platform development. You can translate complex customer and business challenges into scalable product strategies, align multidisciplinary teams around a shared vision, and deliver measurable commercial outcomes.

• At least 10 years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields.

• At least 5 years of experience leading complex platform products, major integrations, or multi-team transformation initiatives.

• Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.

• Demonstrated ability to translate customer and commercial needs into product strategy, roadmaps, requirements, and measurable results.

• Strong analytical and commercial judgment, excellent executive communication skills, and proven cross-functional leadership capabilities.

• Deep working knowledge of Google Ad Manager or a comparable enterprise advertising server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations.

• Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue recognition, and their integration with ad-serving and reporting platforms.

• Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks, including audience tables, identity graphs, data marts, and scalable reporting layers.

• Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching.

• Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization across commercial, advertising, and reporting systems.

• Strong understanding of media monetization and yield management, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution.

• Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms.

• Strong data-modeling and SQL skills, including dimensional modeling for campaign, impression, audience, and revenue data; sold-versus-delivered reconciliation; complex joins; window functions; and query performance optimization on large datasets.

Preferred Qualifications:

• Experience launching audience-based products and enabling commercial teams to successfully market and sell new capabilities.

• Experience integrating advertising, customer management, order management, reporting, or revenue platforms.

• Familiarity with AI-assisted media planning, campaign optimization, and decision-support products.

• Experience with customer relationship management and commercial workflow platforms, including campaign planning, quote-to-cash, and opportunity-to-order processes in media sales environments. Familiarity with Salesforce or equivalent platforms is an advantage.

• Experience with business intelligence and reporting platforms that provide campaign, audience, and revenue insights to commercial teams and customers, such as Looker or Tableau.

• Understanding of creative fulfillment workflows, including asset requests, production, approval, and integration with advertising delivery systems.

• Working knowledge of Python or a similar programming language for prototyping, data validation, analysis, and workflow automation.

• An MBA or equivalent experience leading product strategy and commercial transformation.

Benefits:

• Annual base salary ranging from $160,000 to $180,000.

• Potential eligibility for additional variable incentive compensation, including commissions where applicable; this is not included in the stated base salary range.

• Remote work opportunity within the United States, subject to applicable geographic and work authorization requirements.

• Senior leadership role with strategic influence over audience products, advertising technology, and commercial transformation.

• Opportunity to develop innovative data-driven and AI-enabled advertising solutions.

• Collaboration with multidisciplinary teams across product, engineering, data, sales, marketing, and business operations.

• Commitment to equal employment opportunities and a diverse, inclusive workplace.

• Reasonable accommodations available for qualified applicants who require them during the recruitment process.