Director, Programmatic

Accountabilities:

• Lead programmatic strategy, execution, and optimization across a portfolio of 6–8 medium to large client accounts, ensuring performance aligns with business objectives.
• Directly manage campaigns as a hands-on programmatic lead, with long-term responsibility for building and developing a team.
• Own client-facing communication for key accounts, including strategic recommendations, performance narratives, testing roadmaps, and proactive issue resolution.
• Translate high-level growth objectives into actionable programmatic strategies across DSPs such as The Trade Desk, DV360, Amazon DSP, Yahoo, StackAdapt, and AI Digital.
• Drive advanced media buying decisions across campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation.
• Apply advanced targeting, dynamic creative approaches, and emerging platform capabilities to improve campaign performance.
• Leverage AI tools and automation to increase campaign efficiency, scalability, and effectiveness.
• Partner with analytics, creative, and account teams to align programmatic strategies with broader client and business goals.
• Support revenue growth initiatives through new business opportunities, existing-client audits, and RFP participation.
• Mentor Managers, Senior Analysts, and Analysts by providing guidance on execution, troubleshooting, optimization, and strategic development.
• Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels.
• Partner with analytics teams on attribution models, testing frameworks, measurement strategies, and performance interpretation.
• Ensure campaigns meet appropriate brand safety, viewability, and ad verification standards.
• Support onboarding of new clients through audits, strategic recommendations, and transition planning.
• Contribute to playbooks, best practices, training initiatives, and process improvements across the programmatic function.
• Identify opportunities to improve workflows, reporting standards, operational efficiency, and campaign execution.
• Stay current on programmatic industry trends, emerging technologies, platform developments, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• 5+ years of hands-on experience managing programmatic media, digital marketing, or performance marketing campaigns, ideally within an agency environment.
• Strong hands-on experience managing and scaling campaigns across major DSPs, particularly The Trade Desk, DV360, and Amazon DSP.
• Proven ability to independently manage complex client relationships with limited oversight.
• Deep understanding of programmatic metrics, audience strategy, campaign optimization, and attribution modeling.
• Experience with DMPs, CDPs, and ad verification tools is preferred.
• Strong analytical capabilities, including interpreting performance data, structuring tests, and translating results into actionable recommendations.
• Excellent verbal and written communication skills, with the ability to present strategies, insights, and performance results clearly to clients and internal stakeholders.
• Strong understanding of the relationship between creative and programmatic performance, with the ability to guide creative testing and iteration.
• Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
• Strong ownership and autonomy, with the ability to manage priorities and deliver results in a fast-paced environment.
• Entrepreneurial mindset with a passion for innovation, experimentation, emerging technologies, and continuous learning.
• Demonstrated ability or interest in mentoring and developing programmatic talent.

Benefits

• Salary range of $120,000–$140,000.
• Full-time, fully remote position in the United States.
• Accelerated career growth and opportunities to take on broader leadership responsibilities.
• Opportunity to build and lead a programmatic team as the function scales.
• Direct mentorship and collaboration with senior leaders across departments.
• Collaborative environment with experienced strategists, creatives, analysts, and technologists.
• 100% company-paid medical, dental, and vision insurance.
• 100% company-paid short-term disability, long-term disability, and life insurance.
• 401(k) with company match.
• Generous paid time off and holidays.
• Additional day off during your birthday week.
• Opportunity to work across diverse client accounts and advanced programmatic platforms.
• Exposure to AI tools, automation, emerging advertising technologies, and innovative performance strategies.