Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. Planned Parenthood organizations serve all people with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.
Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and reproductive health. Formed as the advocacy and political arm of Planned Parenthood Federation of America, Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned Parenthood mission.
Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund (PPAF) seek a visionary and strategic Director of Video Production. This job reports to the National Director of Creative + Video on the Brand Team. The Brand Team works to set unified brand strategy; determine, prioritize, and engage key audiences; lead and shape brand campaigns, visuals, tone, and storytelling; and ensure adherence to brand standards.
Purpose:
- Provide overarching video strategy and creative visioning for PPFA and PPAF by absorbing key insights from strategy briefs, leadership conversations, and research
- Ideate and produce on-brand, bold, engaging videos that further our organizational and campaign goals and promote our brand and issues
- Execute against distribution strategies and plans for videos in collaboration with content teams across PPFA, internal digital and social teams, and external partners (e.g. paid media partners)
- Lead, inspire, and provide thought partnership to a team of video producers — supporting their work to produce projects from start to finish, including but not limited to developing proposals, planning, scheduling, shooting, directing, and editing projects with a small team.
- Encourage the professional development of our growing internal video team of producers
- Serve as a go-to thought partner for video for leaders across PPFA and PPAF
- Maintain a comprehensive view of all team video work to ensure delivery of current needs and pave the way for continual development of new forms of video content
Engagement:
- Oversee larger scaled projects, working directly with production companies and internal producers to ensure every project is on-brand, high-quality, and delivered on time.
- Direct a variety of work, including both short- and long-form video content used for social platforms, digital ads, commercial broadcast, websites, special events, and core campaigns
- Champion the brand while navigating the ever-changing needs of a complex federation
- Anticipate the needs of the organization, and prepare the team for success in the long-term work
- Work closely with leadership and stakeholders, clearly articulating video strategy and evangelizing Video team work, to support affiliate and national initiatives and campaigns
- Work closely with the Editorial, Creative, and Marketing teams to develop concepts, narratives, scripts, treatments, and animated/motion/live action storytelling to meet team, campaign, and organizational goals
- Provide thought partnership through the lens of video to and collaborate with the National Director of Creative + Video and respective team members through regular meetings/planning sessions, and the development and execution of shared goals
- Manage conflicting priorities and limited bandwidth for multiple projects and deadlines
- Collaborate across divisions, functions, and geographies
Delivery:
- Find cost-saving opportunities in vendor budgets and proposals
- Develop resourcing plans for video across complex workstreams and project teams
- Ensure our video outputs are strategically sound, responsibly produced, and within brand guidelines
- Manage team capacity and output for rapid response moments
- Lead on branded electoral video content during election cycles
- Pitch video concepts to internal clients, and facilitate feedback sessions, sometimes shaping ideas and sometimes initiating them
- Build and maintain a repository of production partners, film/video directors, animation studios, stock footage houses
- Respond in a thoughtful way to strategic shifts and stakeholder feedback, while maintaining a clear point of view
- Stay abreast of the latest trends, themes, and people in the video industry, bringing those inspirations to the team and work
- Performs other duties as assigned.
Knowledge, Skills and Abilities (KSAs):
- 12+ years of experience in a video leadership role, 7+ years managing a production team
- Experience managing and inspiring video/production teams to do their best work and grow in their jobs
- Extensive experience creating beautiful treatments and telling stories that live within brand guidelines and align with the creative vision for the overarching work
- Passion for storytelling, narrative arcs, branding, and creative
- Detailed and organized thinker who can help team members show up this way as well
- Can lead on ethical production standards: trauma-informed interviewing protocols for filming vulnerable beneficiary populations safely
- Strong portfolio of video work, across media, with a digital engagement focus
- Bachelor’s degree in cinematography, film, advertising, or relevant field
- Agency and/or non-profit federated model experience a strong plus
Travel: up to 25%, domestic
Planned Parenthood's cultural ethos, "In This Together,"reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.
Planned Parenthood Federation of America participates in the E-Verify program. Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood Federation of America is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
