Want to know if this job is worth applying to?
Crescent City, California, United States
Onsite
Reports to: Senior Director of Marketing
Department: Marketing and Communications
Status: Full-time, Regular, Exempt
NOTE: We are accepting applications for this position through June 30, 2026.
About Central Park and the Central Park Conservancy
Central Park is one of the world's most famous and beloved public spaces. Designed by Frederick Law Olmsted and Calvert Vaux in 1858, the 843-acre Park was the country's first purpose-built public park and is a National Historic Landmark and a New York Scenic Landmark. The Central Park Conservancy, a private, not-for-profit organization, was founded in 1980 to rescue the Park, which had fallen into serious disrepair. Since then, the Conservancy has overseen the investment of nearly $2 billion in the restoration of the Park, which now sees over 40 million visits a year.
The Conservancy is one of the largest and most successful public-private partnerships in New York City and is considered a major civic institution given its impact on the health and vibrancy of both the Park and the City. The Conservancy’s mission is to preserve and celebrate Central Park as a sanctuary from urban life. The City of New York has formally entrusted the care of the Park to the Conservancy, which is responsible for every aspect of its care, including landscape maintenance, capital improvements, and the visitor experience. The Conservancy employs roughly 400 people and has an annual operating budget of $120 million.
The Director, Web & Digital Strategy leads the development and management of the Central Park Conservancy’s main website (www.centralparknyc.org), the primary gateway for information and awareness of both the Park and the Conservancy, and a crucial hub for the online giving that supports the Conservancy’s ongoing operations.
The Director creates and executes strategy for our flagship digital properties against the institution’s strategic plan and the Communications and Marketing blueprint. This makes the Director a key collaborator in the organizational effort to refine and raise the Conservancy’s public profile, and in doing so will be charged with leading major front- and back-end updates to increase site utility and enhance UX. This scope of responsibilities includes front-end development, digital strategy, vendor oversight, and cross-platform campaign support.
The ongoing management of centralparknyc.org also includes the site ticketing system and fundraising platforms. The Director will build and own in-house technical capabilities, lead site improvements, and implement new tools, with the goal of increasing the team’s speed, independence, and impact.
The Director will also roll out technology solutions to address internal challenges and business needs, staying up to date on the latest innovations and acting as a technical resource for staff, and a system administrator for teams across the organization.
This role reports to the Senior Director of Marketing and works in close collaboration with the SVP for Communications and Marketing to ensure digital initiatives are aligned with broader strategic priorities and goals.
Requirements
Salary range: $139K - $179,200 (based on level of experience)
NOTE: We are accepting applications for this position through June 30, 2026.
DIVERSITY, EQUITY & INCLUSION
The Central Park Conservancy’s work is guided by the belief that Central Park, and all public parks, must be managed and actively protected as an inclusive and democratic space for all.
Working closely with our New York City partners, we will always strive towards creating and sustaining a sense of belonging for all visitors and advocating for equitable and accessible public use of the Park.
In service of this belief, we are committed to fostering a workforce and organizational culture that is as diverse as Central Park itself and the dynamic city it serves.
Safety Requirements
Establishment and maintenance of a safe work environment is the shared responsibility of this organization and employees at every level. The Conservancy will make every effort to assure a safe environment and be in compliance with federal, state, and local safety regulations. Employees are expected to obey safety rules and to exercise caution in all their work activities. Accordingly, employees should be aware of any hazards, which could cause an injury or accident (e.g., spills, obstacles in walkways, etc.). If an employee discovers a potential dangerous condition, he/she should alert other employees and notify his/her supervisor immediately.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.