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New York, New York, United States
Onsite
Saks OFF 5TH is the premier luxury off-price destination. In its more than 100 stores in the U.S. and Canada, and online, at SaksOFF5TH.com, the company provides the best names in fashion at an incredible value through its merchandise authority, unparalleled brand access and seamless connection between ecommerce and stores.
What This Position Is All About:
The DVP for Personalization will be responsible for the strategy and execution of personalized customer omni channel experiences at Saks OFF 5TH. They will own the vision and drive cohesion for customer experience across all touchpoints. They will oversee CRM, Email, SMS, and Push customer engagement channels. They will be responsible for developing a strategic roadmap and vision for the evolution of the customer experience. Must understand how marketing technology is evolving to improve customer experiences.
Who You Are:
You are a strategic thinker with a passion for customer experience. You have a demonstrated track record of working at the intersection of technology, marketing, and retail and delivering customer experiences that drive real business value.
Excellent communication skills
Demonstrated knowledge of marketing technology and the evolving landscape
Years of experience 5-10
Education Bachelor's required, MBA preferred
As DVP, Personalization, you will:
Job Responsibilities
In partnership with the VP, Personalization, own the vision and design of personalization for all customers of Saks OFF 5TH. Set the strategy and milestone to achieve it.
Run a monthly steering committee with cross functional partners to inform on progress, including tech, merchandising, finance, planning
Manage broad set of vendor partners, including ESP, CPD, Recommendation Engines, etc. and stay ahead of the trends with emerging technology
Understand and advise on market trends, meet with new vendors to learn about emerging technologies and capabilities and advise on roadmap and strategy for SO5
Oversee Customer Engagement Team responsible for delivering all email, push, and sms messages to customers
Oversee CRM Analytics function to enable all personalization efforts across the org
Own the vision for customer orchestration and customer journey capabilities
Partner with loyalty to leverage the OFF 5TH Rewards program to optimize personalized experiences
Partner with Product to oversee on site personalization operational roadmap and drive cohesion with customer engagement channel roadmaps
Partner with Analytics & Data Science to evolve our descriptive and predictive modeling capabilities to optimize personalization
Drive improvement in process efficiency to ensure team operates nimbly to respond to customer data and trends and needs of the business
Lead, nurture, and develop team to be data driven, champions of customer experience
Your Life and Career at Saks OFF 5TH:
Thank you for your interest with Saks OFF 5TH. We look forward to reviewing your application.
We believe that our differences not only make us stronger, but also guide our evolution and future growth. All associates are expected to create an inclusive environment free from harassment, discrimination, and bullying.Together, we celebrate, advocate for, and learn from our colleagues, customers and communities to create the best environment to shop and work for all.
