Events & Marketing Coordinator

Accountabilities

Event Planning and Coordination: Manage the annual trade show and event calendar, evaluate new event requests, secure bookings, and coordinate participation in industry events from planning through execution.
Trade Show Logistics: Oversee booth reservations, event materials, printing, logistics, digital promotions, and administrative arrangements to ensure successful event delivery.
Internal and External Coordination: Communicate with internal stakeholders, event organizers, vendors, and external partners to share information, confirm arrangements, and resolve logistical issues.
Event Reporting and Updates: Provide regular updates to leadership on upcoming events, booking progress, deadlines, and outstanding requirements.
Marketing Request Management: Coordinate incoming marketing requests, prioritize initiatives according to business needs, and focus on activities that support lead generation and sales objectives.
Social Media Management: Develop, maintain, and execute quarterly and weekly social media calendars, primarily for LinkedIn and Instagram, ensuring consistent and engaging brand communication.
Content Creation and Publishing: Produce and publish compelling, brand-aligned content across LinkedIn, Instagram, YouTube Shorts, and other relevant digital platforms.
Video Production: Collaborate with videographers and internal stakeholders to develop short-form and long-form videos for trade shows, websites, product demonstrations, and promotional campaigns.
AI-Driven Content Development: Incorporate AI-powered tools into everyday content workflows to generate ideas, create video assets, improve productivity, and support the development of engaging marketing materials.
Graphic Design and Marketing Materials: Design digital graphics, social media posts, invitations, flyers, brochures, and other promotional assets using Canva and AI-assisted design tools.
Integrated Marketing Campaigns: Coordinate print advertising, direct mail, digital campaigns, and other promotional initiatives in collaboration with Marketing and Sales.
Continuous Improvement: Explore new content creation tools, support customer surveys and interviews, and identify opportunities to improve marketing processes, brand engagement, and campaign effectiveness.
Requirements
Professional Experience: At least 2 years of relevant experience in event coordination and social media management, preferably in a business-to-business (B2B) environment.
Event Management Expertise: Demonstrated ability to organize and coordinate events, manage multiple logistical requirements, communicate with stakeholders, and deliver activities on schedule.
Social Media Proficiency: Experience managing social media accounts and editorial calendars, particularly on LinkedIn and Instagram, with an understanding of brand consistency and audience engagement.
Content Creation Skills: Ability to develop engaging promotional content and produce marketing assets, including videos, graphics, brochures, flyers, and digital invitations.
Marketing Technology: Familiarity with HubSpot or other customer relationship management (CRM) platforms, Canva, CapCut, Descript, and comparable video editing or content production tools.
AI Tool Proficiency: Experience using AI-powered tools such as Claude or Microsoft Copilot in daily workflows, including content generation, reporting, research, and creative production.
Communication Skills: Strong written and verbal communication skills, with the ability to coordinate effectively with internal teams, external partners, vendors, and event organizers.
Organization and Time Management: Excellent attention to detail and the ability to manage competing priorities, maintain calendars, coordinate deadlines, and oversee multiple projects simultaneously.
Creativity and Initiative: A resourceful, hands-on approach to problem-solving, with the ability to generate new ideas, take ownership of projects, and adapt to changing business needs.
Adaptability and Continuous Learning: Willingness to learn new marketing and content creation tools, conduct customer surveys, arrange customer interviews, and explore innovative ways to improve marketing performance.
Team Collaboration: The ability to work closely with Marketing and Sales teams to align promotional activities with brand awareness, customer engagement, and revenue generation objectives.
Travel Availability: Willingness to travel occasionally to attend industry trade shows and other events as required.
Remote Work Readiness: Ability to work independently, communicate effectively in a distributed team, and manage responsibilities in a fully remote environment.
Benefits
Competitive Compensation: Annual salary ranging from CA$55,000 to CA$65,000.
Comprehensive Benefits: Access to a benefits package designed to support employee well-being.
Paid Time Off: Two weeks of paid vacation and five paid sick days.
Technology Stipend: CA$2,000 annual technology stipend to support your work setup and equipment needs.
Fully Remote Work: The flexibility to work remotely from anywhere in Canada.
Annual Company Offsite: Opportunities to connect with colleagues, collaborate, and strengthen team relationships through an annual company gathering.
Holiday Break: A company-wide closure during the Christmas period, providing additional time to recharge.
Career Development: Ongoing coaching and professional development support to help you strengthen your skills and advance your career.
Collaborative Environment: The opportunity to work with a growing, internationally distributed team focused on innovation, creativity, and customer impact.
Inclusive Workplace: A commitment to equal opportunity, diversity, and inclusion, with hiring decisions based on merit and business needs.
Accessibility Support: Workplace accommodations are available for qualified individuals with disabilities, as required by applicable law.
Additional Information
This is an existing open vacancy.
The position is fully remote and open to candidates based in Canada.
Some travel is required for industry events and related activities.
Only shortlisted applicants will be contacted, and candidates who participate in interviews will be informed of the outcome.
The employer states that it does not use AI to screen, assess, or select applicants.