Job Description
We're looking for a hands-on Social Media Executive who can do it all — from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience.
Key Responsibilities
- Plan, create, and schedule content across social platforms
- Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio)
- Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom
- Write and manage bilingual captions, posts, and community responses in English and Chinese
- Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant
- Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly
- Collaborate with marketing, design, and product teams on campaigns and launches
- Stay on top of content calendars, deadlines, and posting schedules
Requirements
- 1–3+ years of experience in social media management or content creation
- Fluent in spoken and written Chinese (Mandarin) and English
- Hands-on experience shooting and editing photo/video content
- Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar)
- Strong understanding of social media platforms popular in both Western and Chinese markets
- Creative eye for visual storytelling and trend awareness
- Excellent organizational and time-management skills
- Comfortable working independently and managing multiple projects at once
