Founding Marketing Lead - New Brand

Job Duties & Responsibilities

Execute the Go-to-Market Plan 

Translate the go-to-market strategy into a detailed launch plan, calendar, milestones, owners, and deliverables.
Coordinate marketing activity across paid media, owned channels, content, lifecycle marketing, partnerships, influencers, and referrals.
Help define channel plans and recommend practical opportunities based on customer insights and performance.
Maintain the integrated marketing calendar and ensure campaigns, product launches, promotions, and customer communications remain aligned.
Monitor launch readiness across the customer journey and follow through on outstanding decisions and deliverables.
Identify risks, dependencies, and gaps before they affect execution. 

Bring the Brand to Life 

Translate the brand positioning and messaging into clear campaign briefs, content plans, and customer-facing programs.

Partner with Creative, Product, and Ecommerce teams to develop launch and ongoing marketing assets.

Help maintain consistent storytelling across campaigns, content, email, partnerships, the website, and other customer touchpoints.

Coordinate the creation, review, approval, and delivery of marketing assets.

Develop a strong understanding of the target customer and use insights to improve messaging and execution.

Maintain high standards for brand consistency, accuracy, and customer relevance. 

Coordinate Campaigns and Growth Programs 

Support the planning and execution of customer-acquisition and retention programs.

Coordinate with agencies and internal partners responsible for paid media, content, lifecycle marketing, public relations, influencers, and partnerships.

Build campaign briefs, document requirements, manage timelines, and ensure partners have what they need to execute successfully.

Help develop and run tests across audiences, messaging, creative, offers, and channels.

Track campaign results and turn findings into practical recommendations.

Identify opportunities to improve reach, engagement, acquisition, conversion, and retention. 

Manage Launch Execution 

Act as a central marketing coordinator for launch.

Organize meetings, decisions, workstreams, timelines, and follow-up across the launch team.

Coordinate marketing dependencies with Product, Creative, Ecommerce, Operations, Technology, and Customer Experience.

Drive accountability and ensure actions are completed by the appropriate owners. 

Escalate risks and trade-offs clearly when leadership decisions are required.

Respond quickly to changing priorities and solve execution problems as they emerge. 

Build Marketing Operations 

Help establish campaign-planning, briefing, approval, reporting, and performance-review processes.

Maintain marketing budgets, calendars, project documentation, and status reporting.

Coordinate agency, contractor, platform, and vendor relationships.

Build dashboards and reports that help the team understand what is working and what requires attention.

Document processes and create repeatable ways of working as the brand grows.

Identify capability and resource gaps and recommend practical solutions. 

Experience, Education, & Designations

5+ years of marketing experience within a direct-to-consumer, retail, apparel, or consumer brand environment.
Experience coordinating and executing integrated campaigns, product launches, or go-to-market programs.
Experience working across brand marketing, content, performance marketing, lifecycle marketing, partnerships, or related channels.
Experience developing briefs and coordinating work with creative teams, agencies, contractors, or external partners.
Demonstrated ability to manage complex projects with multiple stakeholders, dependencies, and deadlines.
Experience using marketing data and customer insights to evaluate performance and recommend improvements.
Experience within an early-stage, high-growth, or entrepreneurial environment is considered an asset.
Experience launching a new brand, product category, or customer proposition is considered a strong asset. 

Knowledge, Skills, & Attributes

Highly organized and execution-oriented, with strong attention to detail.
Able to translate direction and strategy into practical plans and completed work.
Strong marketing judgment and an understanding of how brand, content, acquisition, and customer experience work together.
Comfortable analyzing performance and turning data into clear next steps.
Excellent project-management and stakeholder-coordination skills.
Strong written and verbal communication.
Comfortable working independently while knowing when to seek input or escalate a decision.
Entrepreneurial mindset, bias toward action, and willingness to wear multiple hats.
Comfortable operating in ambiguity and creating structure where little exists.
Collaborative, resourceful, accountable, and excited by the challenge of building something new.