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Parsley Health · Independent Contractor · 3 months, possible extension · Remote
Parsley Health is seeking a fractional Growth Product Manager consultant to lead a defined conversion-rate optimization engagement across our customer acquisition and clinical onboarding experience. This engagement will focus on experiments across parsleyhealth.com’s join and checkout flow with one clear mandate: move the funnel.
Parsley Health is the leading holistic medical practice combining advanced testing, root-cause medicine, and personalized care plans. We help members address chronic conditions and build long-term health through a clinician-led, evidence-based approach. We’re a remote-first team backed by leading healthcare and consumer investors.
This is a 3-month independent contractor engagement to lead our conversion-rate optimization (CRO) program while we determine the long-term shape of the growth function.
You’ll lead a defined CRO workstream across the funnel, auditing it screen by screen, generating hypotheses, running tests end to end, calling wins and losses, and helping ship decisions to 100 percent. This is not a run-the-queue engagement. We are looking for someone who can bring judgment, structure, and practical recommendations based on what they see in the data and user experience.
Recent tests we’ve shipped or are running include restricting the scheduling window, reframing the advisor call as optional, moving the insurance eligibility check earlier, and pre-signup clinician matching. That’s the flavor of work: concrete, sequenced, and tied to a number.
You’ll collaborate with product design & engineering, and you’ll report to VP Product & Engineering.
The contractor will be expected to:
Lead the Care funnel CRO workstream. Audit the funnel, generate hypotheses, size and prioritize tests, brief design and engineering partners, support QA, monitor launches, call results, and recommend which winners should be shipped to 100 percent.
Manage and curate the experiment backlog. Maintain a single source-of-truth backlog in PostHog and Linear, continuously adding, deduping, and reprioritizing tests against the KPIs below. Re-rank priorities at least every two weeks based on results, expected impact, effort, and business need.
Data and reporting. Set up and maintain per-experiment PostHog dashboards and produce a weekly written experiment readout summarizing what’s running, current results, statistical confidence, and recommended next actions. The readout should be clear enough for non-PM executives to understand and use.
Build a durable findings library. Maintain a living CRO learnings document capturing each experiment’s hypothesis, variants, result, and takeaway so insights survive past the engagement and can transfer cleanly to a future owner.
The engagement will be evaluated against progress on two metrics:
Primary: Overall conversion rate to purchase across the acquisition funnel.
Secondary: Reduction in the share of sales-assisted purchases, which we call advisor calls, by increasing self-serve conversion as a percentage of total purchases.
By month 3, we expect the engagement to produce a curated and prioritized backlog, 6 to 10 shipped experiments with clean readouts, and a findings library that a successor can pick up cold.
You are a senior, hands-on individual contributor. You do the work yourself and are comfortable being the only PM on the program.
You have 7+ years of experience in growth product or CRO, with a track record of running structured experimentation programs that moved real funnel metrics, ideally in DTC, healthtech, or subscription businesses.
You are fluent in experiment design, including hypothesis framing, sizing, power, guardrails, and clean readouts. You are comfortable calling a test inconclusive when the data does not support a clear answer.
You are hands-on with PostHog, Mixpanel, Amplitude, or other behavioral analytics tools. You can build your own dashboards, debug instrumentation, and write SQL when needed.
You are comfortable working in Linear and Figma, and coordinating directly with engineering and design without a project manager in between.
You are a strong written communicator. The weekly readout is an important deliverable, and we expect it to be readable by a non-PM executive.
Bonus: experience with checkout or join flows for consumer healthcare, telehealth, or membership products.
Rate: $75 to $200 per hour, depending on experience.
Expected effort: Approximately 10 hours per week, depending on project needs. No minimum hours are guaranteed.
Term: 3 months, with possible extension by mutual written agreement.
Start: As soon as possible, ideally within 2 weeks of offer.
Location: Fully remote. US time zones preferred for collaboration.
Cadence: Weekly written async update, one 30-minute weekly working session to review experiment results and backlog priorities, plus reasonable async collaboration with design, engineering, data, and growth stakeholders.
Classification: This is a 1099 independent contractor engagement, not a W-2 employment role. The contractor will determine the manner and means of performing the services, subject to agreed deliverables, timelines, confidentiality obligations, and applicable Parsley policies related to systems access, privacy, security, and data handling.
Important note:
In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process.
Please note:
We look forward to connecting!
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