This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Freelance Brand Manager based in the United States.
The Freelance Brand Manager will provide strategic brand leadership for high-science ophthalmology projects within a dynamic healthcare marketing environment. In this consulting role, you will work closely with account management and cross-functional agency teams to translate brand priorities into impactful promotional strategies. You will oversee the development of healthcare professional (HCP) and patient-focused initiatives, ensuring that all deliverables align with brand objectives and therapeutic area requirements. From promotional materials and digital experiences to advisory boards and key opinion leader (KOL) initiatives, you will help shape meaningful brand engagement. Your ophthalmology expertise and pharmaceutical marketing experience will be essential in guiding creative and strategic decisions. This is an opportunity to collaborate with talented professionals in an agile, independent agency environment that values innovation, ownership, and creative thinking.
Accountabilities
- Serve as a Brand Management consultant for ophthalmology projects, providing strategic brand direction and guidance to account management and cross-functional agency teams.
- Translate brand strategies, priorities, and objectives into actionable recommendations for healthcare professional (HCP) and patient-focused promotional initiatives.
- Guide the strategy, development, and delivery of promotional materials for HCPs and patients, including leave-behinds, brochures, CVAs, websites, and other marketing assets.
- Ensure that promotional initiatives are aligned with brand positioning, therapeutic area priorities, and the specific needs of target audiences.
- Lead brand-side planning and strategic direction for advisory boards and other key opinion leader (KOL)-driven initiatives.
- Leverage in-depth knowledge of ophthalmology and high-science pharmaceutical marketing to ensure strategic and scientific relevance across all projects.
- Collaborate with account management, creative, medical, and other cross-functional stakeholders to maintain consistency and alignment throughout project execution.
- Provide clear strategic feedback and recommendations to agency partners, helping ensure the delivery of effective, high-quality brand experiences.
Requirements
- At least 3 years of professional experience in the ophthalmology therapeutic area.
- Minimum of 5 years of product management or brand management experience within pharmaceutical marketing.
- Proven experience directing high-science healthcare professional (HCP) promotional initiatives and managing relationships with agency partners.
- Strong understanding of pharmaceutical brand strategy, promotional development, and healthcare marketing communications.
- Ability to translate complex scientific and commercial priorities into clear, actionable brand guidance.
- Excellent communication, strategic thinking, and stakeholder management skills, with the ability to collaborate effectively across account, creative, medical, and other multidisciplinary teams.
- Strong organizational skills and the ability to manage multiple initiatives while maintaining strategic consistency and attention to detail.
- A proactive, adaptable, and collaborative mindset, with the confidence to contribute ideas, challenge conventional approaches, and take ownership of deliverables.
- Bonus: Previous agency account management experience or experience working as the brand-side counterpart to an agency account team.
Benefits
- Competitive hourly compensation: $130–$150 USD per hour, depending on experience and qualifications.
- Remote flexibility: Fully remote freelance opportunity within the United States.
- Flexible engagement: Freelance consulting arrangement offering the opportunity to contribute specialized expertise to strategic brand initiatives.
- Meaningful projects: Work on high-science ophthalmology brands and impactful healthcare promotional campaigns.
- Collaborative environment: Partner with experienced account, creative, medical, and strategic professionals.
- Professional growth: Expand your expertise through exposure to innovative pharmaceutical marketing initiatives and complex therapeutic area challenges.
- Creative autonomy: Join an environment that encourages fresh perspectives, bold ideas, individual ownership, and continuous improvement.
- Inclusive culture: Collaborate with a diverse team that values different backgrounds, experiences, and perspectives.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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