Senior Marketing Manager

Accountabilities

• Marketing Strategy and Planning: Develop and execute annual and quarterly marketing plans aligned with business growth, brand positioning, product launches, and revenue objectives across B2B and B2C audiences.

• Brand Positioning and Go-to-Market Strategy: Translate business priorities into audience strategies, compelling messaging, product positioning, naming, and go-to-market plans in collaboration with product development and leadership.

• Integrated Campaign Management: Plan and deliver multi-channel marketing campaigns across paid social, search, display advertising, email, social media, e-commerce, retail, partnerships, and events. Define campaign audiences, creative assets, budgets, timelines, tracking, and performance goals.

• Analytics and Performance Optimization: Monitor key performance indicators, evaluate campaign effectiveness, and use customer insights, market research, and analytics to identify opportunities for improvement.

• Testing and Experimentation: Design and execute A/B tests across creative, messaging, advertising, email, landing pages, and other customer touchpoints. Apply findings to refine campaigns, audience targeting, budgets, and channel strategy.

• Creative and Content Development: Personally create and edit marketing assets for advertising, social media, email, e-commerce, presentations, and educational materials using Canva, Adobe Photoshop, and AI-powered creative platforms.

• Multimedia Production: Develop or coordinate short-form video, photography, graphics, and other multimedia content. Write and edit marketing copy while ensuring brand consistency and channel-specific quality standards.

• Cross-Functional Collaboration: Work closely with social media, e-commerce, product development, and leadership teams to deliver cohesive marketing initiatives and consistent brand experiences.

• External Resource Management: Coordinate freelance designers, photographers, copywriters, video professionals, and marketing partners, maintaining accountability for deliverables, budgets, timelines, and creative quality.

• Hands-On Execution and Continuous Improvement: Balance strategic leadership with direct involvement in day-to-day marketing activities, taking ownership of projects and adapting quickly to changing priorities.

Requirements:

• At least eight years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies.

• Proven ability to combine strategic planning with hands-on execution, from campaign development and creative production to measurement and optimization.

• Strong experience managing paid advertising campaigns across multiple digital channels.

• Demonstrated expertise in marketing analytics, performance measurement, A/B testing, and data-driven decision-making.

• Hands-on proficiency with Canva, Adobe Photoshop, and AI-powered creative platforms such as Higgsfield, along with experience developing or managing video content.

• Strong understanding of brand strategy, positioning, storytelling, customer journeys, and integrated marketing.

• Excellent written and verbal communication skills, creative judgment, organization, and project management capabilities.

• Ability to work independently, take ownership of deliverables, manage competing priorities, and collaborate effectively across teams.

• Preferred qualifications: Experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands; direct-to-consumer and e-commerce platforms such as Shopify, Amazon, or Walmart Marketplace; retail media; Google Analytics/GA4; Google Ads; Meta Ads Manager; CRM and marketing automation tools.

• Additional preferred experience includes directing photography or video production, developing brand guidelines or visual identity systems, working with purpose-driven or B Corp organizations, and contributing to small, entrepreneurial, or growing businesses.

• Must be legally authorized to work in the United States and eligible to work in California. Visa sponsorship or transfer is not available for this position.

• Willingness to travel occasionally for team gatherings, approximately four to six times per year, and for domestic trade shows, partner meetings, or marketing events as needed.

• Ability to work remotely, participate in video conferences, sit for extended periods, and lift up to 20 pounds when transporting equipment or traveling.

• Employment is contingent upon successfully completing a background check. Reasonable accommodations are available for qualified individuals with disabilities.

Benefits:

• Annual salary: $105,000–$120,000, depending on experience and qualifications.

• Remote work flexibility: Remote work options for eligible employees, with California work eligibility required.

• Health and wellness: Health and wellness benefits for eligible roles.

• Performance incentives: Bonus opportunities tied to performance and organizational success.

• Paid time off: Accrued vacation and sick time to support rest and personal well-being.

• Product allowance: Quarterly allowance to enjoy company products for personal use.

• Community involvement: Team service days and paid volunteer time to support a 501(c)(3) organization of your choice.

• Purpose-driven culture: Opportunity to work with a collaborative, mission-oriented team focused on responsible business practices and positive social and environmental impact.

• Creative ownership: Scope to shape integrated marketing strategy, strengthen brand identity, and influence business growth across multiple channels.