Freelance Creative Strategist / Copywriter
Role Summary
Big ideas. Sharp copy. Creative that moves.
Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit.
This posting supports an ongoing talent pool, so project timing and weekly hours may vary.
What You’ll Do
- Turn customer research, market signals, competitor activity, and performance data into original creative concepts.
- Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.
- Build concepts around customer awareness, motivations, objections, and the language people actually use.
- Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.
- Review creative performance and explain why an ad won, lost, or deserves another iteration.
- Transform winning ideas into thoughtful new tests without simply producing surface-level variations.
- Manage your assignments independently, communicate clearly, and deliver polished work on schedule.
- Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.
What Success Looks Like
- Your concepts are grounded in clear customer insight and a defensible testing hypothesis.
- Briefs and scripts reach production on time and require minimal clarification.
- Creative partners describe your direction and feedback as clear, decisive, and useful.
- Performance learnings consistently inform stronger concepts and iterations.
- You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity.
What You Bring
- Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both.
- A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create.
- A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing.
- The ability to connect creative decisions to performance—not just personal taste.
- Experience collaborating with video editors, designers, creators, or media-buying teams.
- Clear written communication, dependable follow-through, and comfort working independently in a remote environment.
- Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus.
- Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.
