Freelance SEO Copywriter (Indian English)

Accountabilities

• Localize existing UK and US English articles into natural, authentic Indian English, adapting tone, terminology, phrasing, and cultural references for the Indian market.

• Write and optimize travel-focused blog articles of approximately 1,500 words based on detailed SEO and keyword briefs.

• Create engaging content covering topics such as car hire, hotel fees, booking advice, travel planning, and city guides.

• Apply SEO best practices throughout content, including keyword placement, search intent alignment, headings, on-page structure, and relevant metadata.

• Follow established editorial guidelines and maintain a consistent tone and style across all assigned content.

• Research topics thoroughly and support factual claims with reliable, credible sources.

• Adapt content for the way Indian travelers search for, evaluate, and book travel products and services.

• Review and refine localized content to ensure it reads naturally for Indian audiences while preserving the original article's intent and key information.

• Consistently deliver high-quality assignments within agreed deadlines and turnaround times.

• Incorporate editorial and SEO feedback to continuously improve content quality and search performance.

Requirements

• Native-level Indian English proficiency, with a strong understanding of Indian language conventions, cultural context, consumer behavior, and travel-search habits.

• Proven professional experience in SEO copywriting, with a practical understanding of keyword placement, search intent, content structure, and on-page optimization.

• Demonstrated ability to write engaging, accurate, and well-structured long-form content for online audiences.

• Experience localizing or adapting content from UK or US English into Indian English, with an emphasis on natural language and cultural relevance.

• Strong research and fact-checking skills, including the ability to identify and use reliable sources.

• Excellent understanding of how to balance SEO requirements with readability, editorial quality, and audience engagement.

• Experience creating travel, hospitality, tourism, consumer, or comparison content is a strong advantage.

• Ability to work confidently from SEO briefs, keyword requirements, headings, metadata guidance, and established style guides.

• Strong attention to detail, particularly when editing, localizing, proofreading, and maintaining consistency.

• Reliable and organized approach to freelance work, with the ability to meet agreed deadlines consistently.

• Comfortable working independently in a fully remote environment and managing ongoing project assignments.

• A portfolio or examples of SEO, travel, consumer, or localized content are highly desirable.

Benefits

• Fully remote freelance opportunity based in India.

• Ongoing project work with the potential for a long-term freelance engagement.

• Opportunity to create content for a global travel search and comparison audience.

• Flexible freelance working environment with project-based assignments.

• Exposure to international SEO, content localization, and search-focused editorial workflows.

• Opportunity to work across a broad range of travel topics and destinations.

• Clear SEO briefs and established editorial guidelines to support consistent content production.

• Opportunity to build experience creating content specifically tailored to the Indian travel market.

• Structured onboarding process following successful completion of the selection process.

• Project rates and engagement details shared with shortlisted candidates before proceeding.