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Beaverton, Oregon, United States
Onsite
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Dotswoosh is Nike's end-to-end offense for gaming, fandom, and internet culture. The team connects sport to the cultural moments, characters, and communities that define the next generation of Nike fans. Dotswoosh creates limited footwear, apparel, accessories, collectibles, and partner-led experiences for younger and culturally fluent consumers.
We're looking for a GM who lives at the intersection of Nike, sport, gaming, and fandom. This role sets strategy and execution for dotswoosh, within Nike Energy, owns the consumer and line plan narrative, and leads a cross-functional team to bring products and stories to market with speed, taste, and commercial discipline. The GM translates cultural insight into seasonal collections, partner activations, and geo-ready launches across SNKRS, Nike.com, and select retail and marketplace channels.
You will have deep credibility in both sport and subculture (gaming, anime, manga, sneaker and collector culture, and adjacent fandoms), people leadership in a matrixed organization, and operating rigor across line planning, budgeting, and launch governance. You will be equally comfortable in a creative review, a licensing negotiation, an Energy leadership read-in or a geo insights session. You will provide thought leadership on scarcity, tiering, and heat without losing sight of member growth, brand protection, and long-term partner trust.
You will have deep experience in both marketing and brand, and work closely with our Energy Marketing team playing the role of educator in this newer world to NIKE and ensure we connect deeply with our consumers through novel storytelling.
You will possess strong product acumen, with the ability to review product throughout the seasonal process and provide consumer led (vs. personal bias) feedback to our product teams. You will also demonstrate a strategic mindset, experience in leading strategy for corporate strategic cycles, along with the ability to share, and gain, followership of it across senior leaders, peers, and the team.
A typical week balances staff and x-functional forums, partner and vendor touchpoints, creative and line reviews, geo and consumer insights, and preparation for Energy leadership moments.
You will report to the VP/GM, Nike Energy and operate inside Nike's matrix every day. You'll manage and influence product line managers, brand, design, development, planning, and digital marketing dedicated or matrixed to dotswoosh, and work closely with energy design, licensing, legal, global tech, marketplace, geo GMs and brand teams. You'll collaborate with external partners (game publishers, anime and entertainment licensors, collectibles manufacturers, and agency collaborators) and internal leaders on NSW moments, SNKRS, and collector community strategy.
Preferred:
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
