High Point University's Norcross Graduate School is seeking a creative, innovative, and detail-oriented Graduate Admissions Marketing & Communications Specialist to support graduate student recruitment and enrollment initiatives. This position will play a key role in developing compelling marketing content, designing engaging digital communications, and coordinating strategic recruitment campaigns that connect prospective students with High Point University's graduate programs.
The ideal candidate is a talented storyteller, strong writer, and creative thinker with an eye for design and a passion for developing communications that inspire action. This individual will transform academic program information into engaging, student-centered marketing materials that highlight the distinctive value of a High Point University graduate education. Working closely with Graduate Admissions leadership, graduate recruiters, academic departments, university marketing partners, and Slate Operations, the specialist will help strengthen recruitment communications through creative storytelling, consistent branding, strategic planning, and data-informed marketing initiatives. The specialist will utilize Airtable to organize, coordinate, and track marketing campaigns while collaborating with Slate Operations to ensure timely and accurate implementation of communications.
QUALIFICATIONS:
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, English, or a related field.
Preferred Qualifications & Experience
- 1–3 years of professional experience in marketing, communications, digital content creation, graphic design, or a related field.
- Experience creating digital graphics, email templates, promotional materials, or other marketing assets using Canva, Adobe Creative Suite, or comparable design platforms.
- Experience developing email marketing campaigns, digital content, and automated communication strategies.
- Experience working in higher education, admissions, enrollment management, or student recruitment.
- Experience using Airtable or similar project management and content planning platforms.
- Familiarity with CRM systems such as Slate and an understanding of email marketing workflows.
- Experience coordinating marketing campaigns across multiple departments, stakeholders, or functional areas.
- Familiarity with email marketing analytics, audience segmentation, and campaign optimization.
- Knowledge of digital accessibility standards and responsive email design.
- Experience creating marketing content for multiple audiences, brands, or academic programs.
Knowledge, Skills and Ability
- Strong writing, editing, and proofreading skills with the ability to create compelling content for a variety of audiences.
- Demonstrated creativity and experience developing engaging marketing or communications materials.
- Familiarity with email marketing, digital communications, and content development.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong attention to detail and commitment to accuracy, consistency, and quality.
- Ability to collaborate effectively with colleagues across multiple departments and functional areas.
- Strong initiative, problem-solving skills, and willingness to contribute creative ideas.
- Ability to work independently and thrive in a collaborative, fast-paced environment.
Desired Skills & Characteristics
The ideal candidate will demonstrate the following qualities:
Creative Storytelling: Ability to transform academic information into engaging, student-centered content that captures attention and inspires action.
Exceptional Communication: Strong writing and editing skills with the ability to tailor messaging for different audiences, communication channels, and recruitment goals.
Visual Creativity: An eye for design and the ability to create professional, visually appealing marketing materials that reflect High Point University's brand.
Strategic Thinking: Understanding of how marketing communications contribute to student engagement, recruitment, and enrollment outcomes.
Organization & Project Management: Ability to coordinate multiple campaigns, maintain communication calendars, manage deadlines, and keep projects moving forward.
Collaboration: Strong interpersonal skills and the ability to work effectively with graduate recruiters, academic leadership, marketing partners, and Slate Operations.
Initiative & Innovation: A proactive mindset and willingness to introduce fresh ideas, identify opportunities, and improve existing communications.
Adaptability: Ability to manage competing priorities and develop communications for graduate programs with different audiences, academic offerings, and admissions processes.
Attention to Detail: Commitment to ensuring communications are accurate, polished, consistent, and aligned with university standards.
Results-Oriented Mindset: Interest in using data, feedback, and campaign performance to continuously improve recruitment communications.
ESSSENTIAL RESPONSIBILITIES:
Email Marketing & Content Development
- Write, edit, and develop compelling email content for graduate recruitment campaigns across multiple academic programs.
- Create targeted communication campaigns for prospective students, applicants, admitted students, and deposited students.
- Develop engaging subject lines, preheaders, calls to action, and personalized messaging designed to increase student engagement and conversion.
- Create and maintain content for automated email communication journeys that guide prospective students through the recruitment and enrollment process.
- Develop promotional content for graduate recruitment events, including information sessions, open houses, campus visits, interview days, and other engagement opportunities.
- Collaborate with graduate recruiters and academic departments to highlight program differentiators, academic opportunities, student experiences, faculty expertise, and career outcomes.
- Refresh and enhance existing recruitment communications to ensure messaging remains relevant, accurate, engaging, and aligned with enrollment priorities.
- Adapt messaging for different audiences, including undergraduate students, working professionals, career changers, and pre-professional advisors.
- Ensure consistency in university branding, tone, and messaging across all graduate recruitment communications.
Graphic Design & Creative Content
- Design visually engaging digital graphics, email banners, event invitations, promotional materials, and other marketing assets that support graduate recruitment.
- Create branded content using Canva, Adobe Creative Suite, or similar graphic design platforms.
- Develop creative visual elements that enhance email campaigns and other digital recruitment initiatives.
- Collaborate with university marketing partners to incorporate photography, video, student testimonials, and other creative assets into recruitment campaigns.
- Identify opportunities to showcase graduate programs, faculty, students, alumni, and campus experiences through compelling visual storytelling.
- Assist in developing recruitment materials for new academic programs, special events, and enrollment initiatives.
- Ensure all creative materials align with university brand standards and digital accessibility best practices.
- Research emerging design trends and creative marketing approaches to enhance graduate recruitment communications.
Email Campaign Coordination & Slate Operations Collaboration
- Collaborate closely with the Slate Operations team to coordinate the implementation, scheduling, and distribution of graduate recruitment email campaigns.
- Utilize Airtable to organize, manage, and track email marketing campaigns, communication requests, content approvals, and project timelines.
- Develop and submit finalized email content, graphics, subject lines, preheaders, and calls to action for implementation by the Slate Operations team.
- Coordinate with graduate recruiters and academic departments to identify target audiences and develop personalized messaging based on academic programs, student interests, and stages of the enrollment process.
- Maintain and update communication calendars in Airtable to ensure recruitment campaigns are developed, approved, and submitted on schedule.
- Review email proofs and collaborate with Slate Operations to ensure accuracy in content, formatting, links, personalization, branding, and mobile responsiveness before distribution.
- Assist in planning automated communication journeys and recruitment campaigns in partnership with Graduate Admissions leadership and Slate Operations.
- Monitor campaign progress, communicate deadlines, and proactively follow up with stakeholders to ensure timely execution.
- Maintain organized records of campaign content, creative assets, approvals, schedules, and updates within Airtable.
- Review campaign performance data in collaboration with Slate Operations to identify opportunities for improving engagement and recruitment outcomes.
Recruitment Marketing Strategy & Collaboration
- Partner with Graduate Admissions leadership to develop and implement communication strategies aligned with graduate recruitment and enrollment goals.
- Maintain a comprehensive marketing and communication calendar for graduate programs, recruitment events, and admissions milestones.
- Collaborate with graduate recruiters to identify communication needs, develop program-specific marketing initiatives, and support recruitment priorities.
- Work with academic departments to gather information, identify compelling program features, and develop content that resonates with prospective students.
- Support the development of marketing and communication plans for new graduate programs and emerging recruitment initiatives.
- Identify opportunities to strengthen prospective student engagement through personalized communications and creative marketing strategies.
- Develop content that supports recruitment initiatives across the student journey, from initial inquiry through enrollment.
- Research higher education marketing trends, competitor communications, and emerging recruitment strategies.
- Proactively recommend new ideas and creative approaches to differentiate High Point University's graduate programs.
Campaign Performance & Optimization
- Monitor and evaluate email marketing performance, including open rates, click-through rates, engagement, and conversion metrics.
- Collaborate with Slate Operations to obtain campaign performance data and identify opportunities for improvement.
- Analyze communication effectiveness and recommend adjustments to messaging, design, timing, and audience engagement strategies.
- Develop and coordinate A/B testing opportunities for subject lines, email content, graphics, and calls to action.
- Track the effectiveness of marketing communications in supporting inquiries, applications, campus visits, and enrollment.
- Provide regular campaign updates, performance insights, and recommendations to Graduate Admissions leadership.
- Apply data and feedback to continuously improve the quality and effectiveness of recruitment communications.
Position Impact
The Graduate Admissions Marketing & Communications Specialist will play an important role in strengthening High Point University's graduate recruitment and enrollment efforts.
Through compelling storytelling, engaging graphic design, strategic email marketing, and coordinated campaign management, this position will help create a consistent, personalized, and impactful communication experience for prospective graduate students.
The specialist will support graduate recruiters by developing high-quality marketing content, streamlining campaign coordination through Airtable, and collaborating with Slate Operations to ensure communications are delivered effectively.
Ultimately, this position will help increase prospective student engagement, strengthen the visibility of High Point University's graduate programs, and contribute to the university's continued enrollment success.
For more information about this position, please contact Bronwen Gainsford, Director of Graduate Admissions and Marketing at bgainsfo@highpoint.edu.
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