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United States
Remote only
About Us
HeySunday is on a mission to make cleaning easier, and better for the planet. We sell innovative, space-saving alternatives to traditional cleaning products, including our signature laundry detergent sheets, dryer sheets, dishwasher sheets, and more. We believe that keeping a home clean should be simple, convenient, and low-waste, and we're building a brand that makes sustainable choices feel effortless for everyday households.
The Role
You drive growth at HeySunday.
You are a growth generalist. You are strong across the whole engine, acquisition, conversion, and retention, and you know that the best next win is not always the obvious one. You will set the strategy, run the experiments, understand the math, and make the calls on where we push, where we cut, and what we try next. You will partner closely with HeySunday's GM, who comes from a growth and performance background and stays involved on growth strategy, so you should be someone who can take an idea from start to finish with limited oversight, name what you need, and challenge the plan when you disagree.
This is not a role for someone who wants to stay high-level and hand the work to others. It is for someone who wants to sit at the center of the growth engine, stay close to the work, and have real impact.
What You Own
You are accountable for:
HeySunday's full growth engine, including strategy, prioritization, and outcomes
SKU expansion, from finding new product opportunities to taking them to market and actually selling them
Retention and lifecycle growth for a subscription business
Non-paid growth across channels like affiliate, partnerships, referral, brand, and product-led motions
CRO across landing pages and funnels
Paid acquisition strategy and execution
The growth model that defines assumptions, targets, and constraints
Profitable revenue measured in LTV, contribution margin, CAC payback, and ROAS
You are not responsible for:
Inventory management
Cash management or P&L ownership
Customer support
General operations
Managing a large team. You will coordinate with teammates and lean on Mechanism's operating experts and shared specialist teams, but this is not a heavy people-management role
What You'll Do
Own the growth roadmap across acquisition, conversion, and retention, in partnership with HeySunday's GM
Lead SKU expansion end-to-end: research and prioritize new products, then build the go-to-market to sell them
Drive retention and lifecycle growth for a subscription business, improving LTV rather than optimizing for AOV alone
Build non-paid channels such as affiliate, partnerships, referral, brand, and product-led growth
Set paid acquisition strategy, spin up quick tests, and audit outside work to a high bar. You can get into the accounts when it matters, but you do not need to live there
Run a high-cadence testing program. Dig into customer and product insight to find the non-obvious wins, double down on what works, and kill what doesn't
Build and own HeySunday's growth model and reporting layer
Ship landing pages, creative, and funnel changes faster than any in-house team could on its own
Use AI and automation to compress cycle time and drive growth with a lean team
Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio
Provide clear, written updates on results, learnings, and blockers on Mechanism's standard cadence
Who You Are
You are likely a fit if you:
Have driven growth by identifying and pulling the most effective levers across paid media, brand, retention, product, and more
Look for the non-obvious win. You would rather talk to ten customers and act on what you learn than reach for the easy lever
Understand subscription economics and think in LTV, retention, and contribution margin, not just AOV
Are comfortable with paid acquisition, enough to run a test or audit an agency and have a real opinion, even if it is not your single strongest skill
Have done this at mid-sized companies and want more autonomy than your current seat gives you
Can take something from start to finish without much input, and know how to name what you need
Think in systems, not just campaigns
Are comfortable making clear calls with imperfect information
Experience Required
6+ years driving growth in DTC or e-commerce, across more than one channel
Track record of profitable growth through non-paid channels such as affiliate, brand, referral, product-led growth, or new-product go-to-market
Experience with subscription or recurring-revenue businesses, and fluency in LTV and retention
Working familiarity with Google Ads and Meta Ads, enough to run a test or audit outside work. Deep paid expertise is a plus, not a requirement
Hands-on experience with SKU or product testing, landing page optimization, and CRO
Technical fluency: you're building in Claude Code / Cowork, have used GA4, built living dashboards, or shipped scripts to automate parts of your workflow
First-principles thinking and a bias to action, where you ship in hours and days, not weeks
Strong written communication and an instinct for tight, evidence-based reporting
Time Commitment
This role is full-time and will need to overlap with US ET for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact.
Location
US-Based - Fully remote.
Compensation
Our compensation packages are designed to make this your dream job for the short and long term. Each compensation package is tailored to suit your priorities and can include base, equity in the companies we help build, and performance bonus based on the success of our portfolio companies. Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.
