Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.

About the role

This is a full-funnel paid media generalist role on our US Growth team, for someone who builds. You will own paid media across all channels and build the AI-driven tooling that runs it. We are a small, high-autonomy team, so you will carry real budget and real decisions early. The two areas we weight most heavily are growth marketing management and AI-native building.

What you will do

Growth marketing management. Own hands-on management and optimization across all paid media channels: paid search, paid social, programmatic and native, and affiliate. You have run these yourself and managed agency partners against them, and you can own the full mix.
Paid social and Meta. We weight paid social heaviest of the channels, and Meta most of all: you run it in-platform yourself and have scaled creator and UGC content against it, as we bring more of paid social in-house over time.
AI-native building. Build automated workflows, reports, dashboards, and processes with AI tooling. You use it to eliminate manual work and to create things that did not exist before, and you want to do a lot more of it.
Analytics. Turn data analysis into business strategy, not just charts. Partner closely with the analytics team to get from numbers to decisions.
Creative strategy and process management. Use data to brief new creative, spot trends across our own and competitor creative, and partner with the creative strategy team to streamline the process and ship winning ads.
Growth product. Drive paid media CRO and A/B testing, and help build new features. Partner with the product team to make it happen.
Marketing technology and operations. Own the operational backbone: billing and invoicing, workflow management, contracting, and the campaign trafficking and tagging discipline that keeps attribution clean.
Budget management and forecasting. Pace to budget, plan spend across channels and markets, and partner with finance on forecast versus actual.
Vendor and partner management. Manage agency, platform, and affiliate partner relationships, including contracts, fees, and performance.
Presentation and speaking skills. Communicate strategy clearly, to the team and to leadership.

What you bring

5+ years in performance or growth marketing, with hands-on management of multiple paid channels
A track record of building automations, tools, dashboards, or workflows. Come ready to show what you have made
Strong analytical skills and comfort with data tools (spreadsheets at a high level, SQL a plus, BI tools like Looker or Amplitude)
Experience managing budgets and agency or vendor relationships
A clear communicator who can present strategy to leadership
Bias to action and comfort with ambiguity. We move fast and course-correct in the open

Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range

$130,000—$145,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.

At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

Maryland

Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.
Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww

Your privacy, your choice

Growth Marketing Manager

Skills

Company Location

Remote Work Policy

About the role

What you will do

What you bring

RECRUITMENT SECURITY & FRAUD PREVENTION

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