Growth Marketing Manager, Paid Social

Accountabilities:

You will lead the development and execution of paid and organic social strategies, transforming social media into a reliable acquisition and engagement channel. Through continuous experimentation, performance analysis, and collaboration with cross-functional teams, you will drive measurable growth while maintaining a strong connection with the target audience.

Own paid social acquisition strategy and execution, starting with Meta (Facebook and Instagram), including account structure, audience targeting, bidding, budget allocation, pacing, and daily optimization.

Test and expand campaigns across TikTok, Reddit, YouTube, and LinkedIn based on performance opportunities and acquisition economics.

Build and manage a structured creative testing process, developing concepts, hooks, scripts, user-generated content (UGC), and short-form videos through consistent experimentation.

Identify winning creatives, scale successful campaigns, and manage creative fatigue to maintain strong performance.

Own campaign measurement by connecting advertising spend to registrations, free trials, and paid subscriptions using first-party data.

Collaborate with engineering teams to implement and maintain Meta Pixel and Conversions API integrations.

Conduct incrementality testing to evaluate the actual impact of paid social campaigns and improve attribution accuracy.

Manage budgets with a focus on cost-per-subscriber and payback targets, scaling investment when results justify it and quickly adjusting underperforming campaigns.

Lead organic social media strategy across LinkedIn, Instagram, TikTok, and YouTube, ensuring consistent publishing and an authentic, helpful brand voice.

Manage community engagement by responding to comments, messages, and reviews while transforming customer feedback and success stories into valuable content.

Coordinate social media campaigns around product launches, seasonal opportunities, promotional events, and peak job-search periods in collaboration with email and paid search teams.

Develop retargeting strategies and audience segments, ensuring alignment between paid social campaigns and lifecycle marketing initiatives.

Leverage AI tools such as Claude and ChatGPT to accelerate creative production, improve analysis, and increase marketing efficiency while maintaining quality standards.

Deliver weekly performance reports, share actionable insights, and collaborate with marketing leadership on budgets, channel priorities, and growth opportunities.

Requirements:

The ideal candidate is a hands-on performance marketer with a strong background in paid social acquisition, creative strategy, and data-driven optimization. You should be comfortable independently managing significant advertising budgets, connecting campaign performance to business outcomes, and combining analytical rigor with compelling content creation.

4–7 years of experience in growth or performance marketing, including at least 3 years of hands-on paid social experience using Meta Ads Manager.

Proven experience directly managing paid social budgets of at least $10,000 per month, with responsibility for in-platform execution and optimization rather than agency-only oversight.

Demonstrated success optimizing campaigns for downstream conversions, including purchases, subscriptions, customer acquisition cost (CAC), and return on ad spend (ROAS).

Experience with B2C products, preferably subscription-based businesses, applications, or free-trial models.

Strong creative strategy capabilities, with practical experience developing and testing advertising hooks, UGC concepts, scripts, and short-form video content.

Solid understanding of marketing measurement and attribution, including Meta Pixel, Conversions API, UTM parameters, Google Analytics 4 (GA4), and attribution windows.

Ability to critically assess platform-reported performance and use reliable data to evaluate campaign effectiveness.

Experience growing organic social media accounts, developing content strategies, and managing online communities.

Excellent writing skills, particularly for advertising copy, social media posts, and engaging creative hooks that reflect a consistent brand voice.

Strong familiarity with AI and large language model tools such as Claude and ChatGPT, with the ability to integrate them into daily workflows while ensuring content quality and accuracy.

Self-motivation, sound judgment, and the ability to independently manage budgets, priorities, and performance targets with minimal supervision.

Strong analytical skills, including the ability to build performance reports, interpret data, and translate findings into actionable recommendations.

Based in Canada, with consistent working-hour overlap with U.S. time zones, including Eastern, Central, or Pacific Time.

Additional assets that will help you stand out:

Experience working with career development, human resources, or job-search-related products.

Hands-on advertising experience across TikTok, Reddit, YouTube, or LinkedIn.

Experience managing creator relationships and user-generated content partnerships.

Video editing skills using tools such as CapCut or Adobe Premiere, alongside basic design capabilities in Figma or Canva.

Experience conducting incrementality or geo-lift testing.

Familiarity with SQL or BigQuery for advanced data analysis.

Experience using HubSpot or similar marketing automation platforms.

Benefits:

Annual salary ranging from $135,000 to $150,000 CAD.

Fully remote work environment.

Competitive compensation package with stock options.

Flexible working schedule to support work-life balance and personal commitments.

Unlimited paid time off.

Canadian public holidays and paid sick days.

Wellness stipend to support fitness, mental health, and personal well-being.

$1,000 home office stipend.

Education stipend to support professional development and continuous learning.

Internet stipend.

Company-provided Apple computer.

Biannual company retreats offering opportunities for team connection and collaboration.