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Akron, Ohio, United States
Hybrid
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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio and video materials for all websites that will work to develop new customers and benefit the current.
This person will work closely with the Marketing team to deliver content that meets the brand expectations. The Specialist will also consult regularly with the user experience team, the digital marketing team, and the social media team to ensure they are aware of any new content that has been developed and coordinate to ensure messages in market are cohesive across channel.
The role is responsible for weekly SEO enhancements based on direction from the Search Team and Third-Party agencies.
1. Research. plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion. Ensure content and product marketed across digital marketing channels is cohesive and omni-channel.
2. Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines. Partner with SEO Manager and Search Agency to optimize/pivot content based on ever-changing Google Core Vital Benchmarks.
3. Govern 3rd party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve experience for our customers.
4. Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections.
5. Perform regular audits of the Kay and Kay Outlet websites. Ensure websites are functioning accordingly, each day. Escalate and submit tickets for issues that occur on the websites. Participate in release and general UAT testing and approve new/enhanced functionality.
6. Work closely with creative services on developing content that speaks to what the customers are looking for and that is competitive within the marketplace that follow brand guidelines
7. Evaluate the impact of website content and product assortments to improve customer experience. Use learned data for future planning and content development.
Education Required:
Bachelor’s degree in business or related field, preferred
Required or Acceptable Job-Related Experience: content marketing, digital marketing
Years of Job-Related Experience Required: 1-2+ years in similar role
Technical/Other Skills Required:
(preferred but not required):
SAP Hybris
Smart Edit CMS or another CMS tool
BazaarVoice Ratings & Reviews
Adobe Experience Platform
Adobe Analytics
JIR
