Lead Decision Scientist (Web)
Remote, USA; Remote, Canada
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Team
No other team at Life360 touches every product decision, every experiment, and every revenue lever. Data & Analytics is a 60+ person organization spanning data engineering, analytics engineering, data science, and ML. We're building it to be AI-native, where automation handles the volume so our people can focus on understanding why users behave the way they do, establishing what actually causes what, and turning those findings into action.
About the Job
We're hiring a Lead Decision Scientist (web) to be a strategic partner embedded with Direct To Consumer (DTC), web product, web engineering, marketing, and finance teams. People who shape what gets built, how we grow, and where we invest. You'll own the analytical narrative for your area and deliver insights that directly change roadmaps and resource allocation. The output is decisions, not dashboards. You'll also help make the AI-native organization a reality, shaping the tools and workflows that let automation take on more so the team can go deeper. This is not a production ML role (we have a dedicated Data Science / MLE team for that). Your primary tools are statistical inference, clear thinking, and the judgment to know which question matters most.
You'll report into the Director, Marketing Analytics and work alongside marketers, product managers, data engineers, data scientists, and ML engineers.
For candidates based in the US, the salary range for this position is $133,000 to $195,000 USD. For candidates based out of Canada, the salary range for this position is 147,500 to 173,000 CAD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You'll Do
- Be the strategic thought partner for cross-functional teams (DTC, web PMs, web engineers, marketing, finance). You architect and evangelize the web analytics roadmaps, and you notice the gap between what the data shows and what the team assumes.
- Tell stories that move teams to act. You diagnose and evaluate full-funnel user experiences—from initial traffic acquisition across marketing channels down to each web conversion funnel Identify drop-offs, trends, and opportunities for improved user flow and conversion rate. You'll present to leadership and working teams with clear narratives and a point of view. A great insight that nobody acts on is a failed insight.
- Establish causality with the right tools for the situation, including A/B testing, analytics, and causal inference. Act as the partner for DTC and product teams to scale an agile, statistically sound multivariate experimentation program. You work with engineering to implement event instrumentation and with DTC to translate insights into action to improve web metrics and conversion
- Work backward from an understanding of how users experience our website to develop and implement metrics strategies that measure what matters to our users and our business.
- Conduct in-dept analysis of consumer behavior to uncover trends and preferences across cohorts, providing actionable insights to inform marketing, merchandising, and product strategies.
- Experiments: Work closely with CRO and PM to improve site conversions through extensive A/B testing focused on product pages, checkout, upsells, and merchandising tactics.
- Data Ownership: Stitch backend data from various data platforms (Google Analytics, BigQuery, Databricks) and build the eCommerce data pipelines with Data Engineering that support all DTC reporting.
- Oversee the analysis of eCommerce KPIs, customer behavior, and digital marketing metrics. Develop and refine dashboards to provide visibility into online performance and identify optimization opportunities.
- Build explanations on top of measurement, always grounding analysis in the reality that users are people with motivations and context the data alone won't tell you.
- Develop and communicate a clear vision for self-service and operational reporting using industry leading tools and best practices.
- Use AI to multiply your impact. You'll use coding agents and automated analysis daily, and help shape what our AI-native analytics stack looks like, contributing to how we move from reactive to proactive to autonomous.
What We're Looking For
Core Expectations
- Problem-solving mindset: You structure ambiguous problems precisely before reaching for a tool, AI or otherwise.
- Ownership mentality: You take responsibility for your work from framing the question through delivering the recommendation and tracking its impact.
- AI-native working style: You use AI tooling (Claude Code or equivalent) as a genuine development partner: delegating discrete tasks, reviewing outputs critically, and running parallel workstreams.
- Curiosity and initiative: You don't wait for the roadmap to tell you what to analyze. You dig into data because you're genuinely curious about how things work.
Desired Experience & Qualifications
- 6+ years in an analytics, data science, or decision science role at a consumer product company
- Advanced degree (bachelor's or beyond) in a quantitative field (economics, statistics, quantitative social science, operations research) or equivalent practical experience
- Demonstrated experience with causal inference methods in applied settings (e.g., difference-in-differences, instrumental variables, regression discontinuity, synthetic controls, propensity score matching)
- Track record of influencing product or business strategy through data, with specific examples of cross-functional impact
- Experience with experimentation platforms (Statsig, Optimizely, or similar)
- Proficiency in Google Analytics 4 (GA4) and/or Adobe Analytics a must
- Experience with Data Engineering to ingest web event streams into a centralized data environment
- Proficiency in SQL and Python/R for statistical analysis
Preferred Qualifications
- Experience with subscription or freemium business models
- Familiarity with international / multi-market analytics
- Proficiency in Google Tag Manager (GTM) or Tealium (Server-Side deployment experience heavily preferred).
- Experience building dbt models or contributing to analytics engineering workflows
- Experience with revenue forecasting frameworks for eCommerce businesses
- Experience with LTV modeling, incrementality testing, or marketing mix modeling
Our Benefits
- Competitive pay and benefits.
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
- 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
- Employee Assistance Program (EAP) for mental wellness.
- Flexible PTO and 12 company wide days off throughout the year.
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs.
- Equipment, tools, and reimbursement support for a productive remote environment.
- Free Life360 Platinum Membership for your preferred circle.
- Free Tile Products
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
____________________________________________________________________________
