At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.
Commerce is looking for a Technical Product Manager to drive the execution and evolution of Catalyst, BigCommerce's next-generation storefront architecture powered by Next.js, React, and the Storefront GraphQL API.
BigCommerce, part of the Commerce brand family, helps merchants increase sales at every stage of their growth. From small startups to mid-market businesses and large enterprises, we provide the leading e-commerce platform. Our customers can then concentrate on what's most important: growing their businesses. We enable our customers to build, innovate, and grow, collectively reshaping the e-commerce industry.
Our platform currently serves tens of thousands of developers globally, processing billions of dollars in merchant revenue annually. Catalyst is the architectural forcing function moving BigCommerce toward a public-API-first, composable commerce platform — and you'll be a core part of it. The ecosystem spans the Storefront GraphQL API, a versioned SDK framework, a Reference Theme, Checkout modernization, B2B integration, Native Hosting on Cloudflare Workers, and a Visual Builder integration. You'll own execution across several of these areas and partner with senior product leadership on the overall vision.
This is not a traditional PM role. You'll be designing TypeScript SDK APIs, defining GraphQL schema contracts, shaping the developer experience for a Next.js framework, and working on a hosting product built on Cloudflare's edge platform. You need to be as comfortable reading code as you are writing a roadmap — able to run the product locally, open a PR when something needs fixing, and go deep on technical decisions without waiting for someone to explain them. That doesn't mean you know everything, it means you're willing to go figure it out.
To be considered, the applicant must reside in the United States.
We have a preference for candidates located in Austin, TX or Atlanta, GA.
Own the roadmap for your assigned product lanes and contribute to the broader Catalyst strategy alongside senior product leadership, ensuring your work converges into a coherent whole
Help define the vision for the product experience through sketches, mockups, prototypes, and written documentation
Prioritize the execution path within your areas by making smart trade-offs — balancing developer experience improvements, feature support, hosting infrastructure, and architectural modernization against finite team capacity
Define the public API surface for SDKs, including versioning semantics, TypeScript interfaces, and developer-facing contracts
Contribute to the modernization of adjacent product areas into native, API-first implementations within the Catalyst framework
Help drive the Native Hosting product from alpha through GA — including CLI experience, deployment architecture, custom domain assignment, usage metering, and pricing
Support monetization strategy and product growth drivers for Native Hosting and the broader Catalyst ecosystem
Track KPIs and monitor performance against goals: live storefronts, GMV, churn rate, reported bugs, MRR, and partner sentiment
Understand and monitor the competitive landscape — Shopify Hydrogen, Vercel Commerce, and the broader composable commerce ecosystem
Build dashboards, living reports, and automations to make metrics self-serve and scale your time
Identify potential issues early and help develop contingency plans
Ensure APIs, SDKs, and documentation are structured so that AI coding agents can build on the platform effectively
Champion developer experience as a primary competitive advantage — targeting fast time to live storefront
Help build SDK strategies that ensure consistency while respecting language and framework idioms
Design documentation that serves both human developers and AI agents effectively
Support a thriving developer community through authentic engagement, technical content, and ecosystem partnerships
Communicate clearly with internal stakeholders to keep your engineering team set up for success. Help frame cross-team work within a unified narrative so that what customers see as "the Catalyst Roadmap" reflects the full picture
Write and publish public documentation and release notes. Maintain the Features Doc, Roadmap Doc, and Release Notes for your areas as the single source of truth for what Catalyst supports and what's coming next
Write regular initiative-level updates for internal stakeholders. Concise, clear, no fluff
Help ensure partner GTM teams are properly enabled with product information, pricing, packaging, and sales enablement materials
Build relationships with customers and partners to gather feedback. Engage directly with partners, agencies, and merchants — validate priorities and set realistic expectations
Coordinate cross-team dependencies across Storefront, Checkout, B2B, Makeswift, and Infrastructure teams to ensure API-first development flows through the full stack
Collaborate with cross-functional stakeholders including Marketing, Business Development, Sales, and Engineering
3+ years of technical product management experience, with at least 1 year focused on developer platforms, SDKs, APIs, or framework-level products
Hands-on fluency with modern front-end web technology: TypeScript, React, Next.js (App Router, RSC, streaming), and Node.js
Solid understanding of GraphQL API design — schema modeling, query patterns, and the tradeoffs of exposing platform capabilities through a public API surface
Familiarity with edge computing platforms, serverless architecture, or infrastructure products — ideally Cloudflare Workers, Durable Objects, KV, and R2
Experience contributing to complex, multi-team technical initiatives from concept through execution
A pragmatic, iterative approach to execution: you break ambiguous problems into concrete deliverables with clear exit criteria
Comfort operating at the intersection of engineering, design, and go-to-market — you can write a technical RFC in the morning and a sales enablement brief in the afternoon
Excellent written communication. Concise, precise, and high-signal. You'll be authoring developer documentation, strategy docs, roadmap materials, and release notes
Exposure to pricing, packaging, and go-to-market strategy for technical products — not just feature specs
Experience with ecommerce platforms, headless commerce, or composable architecture patterns
Familiarity with visual builder / CMS products and their integration into developer frameworks
Experience building or using developer CLI tools and scaffolding workflows
Background in developer relations, developer experience, or open-source product management
Understanding of OAuth 2.0, JWT, and modern API security patterns
Experience with API monetization and usage-based pricing models
This position sits at the intersection of three massive trends reshaping commerce:
API Economy Growth: The API management market is growing 25% annually to $32.77 billion
Ecommerce Acceleration: Digital commerce continues its exponential growth trajectory
AI Agent Revolution: Autonomous commerce agents will fundamentally transform how purchases happen — and storefronts need to be built for this future
Catalyst is how BigCommerce meets all three. You'll help define the storefront architecture that powers the next generation of commerce experiences. Your work will directly impact thousands of developers, over 50,000 retailers, and billions of consumers worldwide.
This team operates with a bias toward ownership and execution. A few things that matter here:
Own it end to end. The product experience starts when someone first hears about Catalyst and doesn't stop until they're live in production. Positioning, pricing, packaging, docs, onboarding — you'll have a hand in all of it. No detail is too small
Outcomes over activities. We don't measure success by how many meetings you attended or docs you wrote. We measure it by whether the product is winning
Be technical. You don't need to know everything, but you need to be willing to dig in and figure it out. Read the code. Run the product. Understand the architecture
Communicate with precision. Write clearly, write often, and make every word count
The position can be fully remote but there is a preference for on-site/hybrid in Austin, TX or Atlanta, GA. For candidates based in Austin, TX or Atlanta, GA this role follows a hybrid work model, with three days per week in the office to balance focused individual work and meaningful in-person collaboration.
Our process is designed to assess your technical depth, product thinking, and ability to drive execution across complex systems. At a high level:
Recruiter phone screen
Hiring manager screen
Take-home exercise (product/technical scenario)
Technical deep-dive interview (exercise follow-up)
Final stage (cross-functional and cultural interview)
The national base salary range for this role is posted above in this job post.
Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.
Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.
At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.
Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
Commerce does not offer jobs to individuals who do not go through our formal hiring process.
Commerce will never:
require payment of recruitment fees from candidates;
request personally identifiable information through unsanctioned websites or applications;
attempt to solicit money from you as part of the hiring process or as part of an employment offer;
solicit money to complete visa requirements as part of a job offer.
If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.