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Milwaukee, Wisconsin, United States
Onsite
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.
For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.
What we offer:
• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental and vision care
• On-the-job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy
We are seeking an experienced marketing activation professional with high energy and exceptional communication and organizational skills to help turn Johnson Controls' sports partnership portfolio into a strategic growth lever. This role will transform sports alliances into measurable business outcomes by driving new customer acquisition, showcasing innovative solutions, differentiating our brand, and delivering unique customer experiences. The foundation of this work will be JCI's leadership in building solutions technology, energy efficiency, decarbonization, thermal management, and mission-critical performance.
This role will be responsible for planning and activating marketing campaigns across JCI's sports marketing portfolio through five core tactics: paid media, organic marketing, digital events, in-person events, and Sales Development Representatives (SDRs). Initially, the role will lead an agency team of five or more activation specialists, with potential expansion to include one to two direct JCI reports.
Note: This role is focused on activating and nurturing existing and future partnerships. It will not be responsible for identifying or negotiating new partnerships. The ideal candidate will have a proven track record of bringing strategic partnerships to life, managing stakeholders, and delivering creative and impactful experiences for all parties involved.
Define audience targeting (Ideal Customer Profiles), customer journeys, campaign briefs, channel mix, and budget allocation. Develop lead generation strategies and partner with the Demand Generation and Digital teams on campaign execution and lead capture. Plan digital media investments, organic digital strategies, in-person events and trade shows, digital events, and SDR engagement.
Partner with Field Marketing to execute campaign plans across local markets and regions for the Fire & Security portfolio, aligning efforts with long-range business plans and revenue targets. Work closely with the Demand Generation team to track, analyze, and report key performance indicators.
Ensure alignment between marketing and sales teams on target accounts, campaign execution, and pipeline goals. Improve the handoff process between marketing and sales through clearly defined processes and KPIs.
Build trust with and influence senior stakeholders across business units, Marketing leadership, and Sales/Commercial organizations.
Lead and motivate a team of marketing managers and specialists to develop and activate campaigns. Provide coaching, mentorship, and professional development. Foster a highly engaged team environment and support strong employee engagement outcomes.
Partner with Field Marketing to develop and support local go-to-market strategies and tactics. Collaborate with Product Marketing and Centers of Excellence (COEs) to inform value proposition development, content needs, marketing asset requirements, event planning, and subject matter expert engagement.
Develop annual budget plans aligned with business priorities and maintain accurate tracking of actual spend versus forecast.
HIRING SALARY RANGE: $130,000-180,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at
https://jobs.johnsoncontrols.com/about-us
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.
