Job Description
The Leasing and Marketing Professional is responsible for effectively marketing the community and ensuring the leasing targets are achieved to help maximize occupancy year over year. This role will guide prospective residents through the leasing process, engage in retention efforts for current residents, and provide unparalleled customer service. You must be able to communicate effectively and possess strong interpersonal and organization skills.
Reports to: Community Manager
Direct Reports: None
Duties/Responsibilities: The duties listed below are an outline of the Leasing & Marketing Professional responsibilities and should not be considered an all-inclusive list. As the needs of the organization change, these duties may be modified as needed.
Leasing, Marketing & Resident Experience
- Understand the housing contract document and all related addendums and be able to clearly communicate all relative information to prospects and residents.
- Conduct all tasks necessary to close the sale, including generating new leads, scheduling & conducting tours, and prospect follow up.
- Prepare marketing plans and develop new strategies designed to meet occupancy goals.
- Assist the Community Manager with preparing daily and weekly leasing reports.
- Review housing contract accuracy and ensure all data is accurately entered in Property Management Software.
- Maintain a positive community environment and encourage participation in Residence Life programs.
- Participate in renewal efforts by establishing and maintaining rapport with residents, preparing housing contract renewal communication, and ensuring documents are completed.
- Ensure an adequate stock of professionally printed collateral and promotional items are always on hand.
- Perform outreach marketing including maintaining social media accounts & online reputation and establishing partnerships with local business representatives.
Property Operations
- Perform daily opening and closing checklists, including model & tour route inspection, performing housekeeping as needed.
- Attend and contribute to all staff meetings and any special or emergency meetings.
- Adhere and comply with corporate procedures and government laws on Fair Housing.
- Respond to internet and telephone inquiries in a timely and professional manner.
- Keep detailed activity logs in prospect and resident accounts.
- Enter Maintenance Requests, as needed.
- Participate in all move-in and move-out related activities.
- Label and log packages and send resident notifications, as needed.
- Operate marketing activities within the confines of the marketing budget, deviating only with prior approval.
- Enforce community policies and procedures in accordance with the Housing Contract and report any violations to the Community Manager.
Education & Experience
- High School Diploma or equivalent required, Bachelor’s Degree preferred.
- Minimum 1-year residential leasing experience preferred.
Preferred Knowledge, Skills, & Abilities
- Proficiency in Microsoft Office Suite or equivalent.
- Entrata experience preferred.
- Must have ability to multi-task & manage one’s own time efficiently.
- Ability to work weekend hours.
Work Environment
- The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
- Travel: No travel required.
Physical Demands:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
- The employee may infrequently drive a vehicle (intrastate and interstate travel) or be subject to air travel for purposes of Company business.
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Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
