Job Description
The Leasing and Marketing Manager is responsible for effectively marketing the community and ensuring the leasing targets are achieved. The Leasing and Marketing Manager acts as a quality supervisor on the leasing floor, providing direct oversight and assistance to the Community Ambassadors as they interact and assist our clients. Leasing and Marketing Managers should have a high level of energy and always demonstrate a high level of professionalism.
Reports to: Community Manager
Direct Reports: None
Responsibilities:
The duties listed below are an outline of the Leasing and Marketing Manager’s responsibilities and should not be considered an all-inclusive list. As the needs of the community change, these duties may be modified as needed.
Leasing & Marketing
- Prepare marketing plans and develop new strategies and programs designed to meet occupancy goals
- Prepare daily and weekly leasing reports and pricing recommendations
- Ensure leasing staff complies with corporate procedures and government laws on Fair Housing
- Ensure follow up activities take place for all prospective residents
- Manage, review, and approve all leases
- Monitor guarantor approval process
- Ensure all data is accurately entered in Entrata
- Project a favorable image of the community to achieve property objectives and public recognition
- Coordinate and participate in resident retention programs
- Generate and track traffic of prospective residents by utilizing effective marketing techniques
- Conduct all tasks necessary to close the sale, including making appointments, generating new leads, conducting tours, maintaining the model and traffic follow up
- Complete and submit required materials in a timely manner such as market surveys, marketing calendars, guest cards, and service requests
- Walk tour route and model unit daily
- Ensure an adequate stock of professionally printed collateral and promotional items are on hand at all times
- Monitor and update all social media channels to promote the property
General Administration
- Ensure confidentiality of client, resident, and company information
- Attend and contribute to all staff meetings and any special or emergency meetings
- Understand and adhere to the Landmark Properties policies and procedures
- Maintain a clean and professional work environment
- Report time and attendance
- Manage roommate matching, transfer, and move-ins
- Understand the lease document and all related addendums and be able to clearly communicate to residents, prospective residents, and parents all relative information
- Participate in all move-in and move-out related activities
- Manage time efficiently and effectively
- Assist in corporate projects as requested
Financial Management
- Maximizes revenue and occupancy
- Assists in collecting rents, security deposits, and other income as requested
- Operates marketing activities within the confines of the marketing budget, deviating only with prior approval
Personnel
- Train leasing staff on how to market on campus and locations that students frequent
- Be familiar with and train the leasing staff on how to review and explain the lease document and all related addendums
- Prepare leasing staff office coverage schedule
Customer Service
- Assist the Resident Services Manager with Customer Service, as needed
Risk Control
- Understand, communicate, and enforce community safety, emergency, and fire evacuation policies and procedures, providing emergency response and referral services and resources
- Document and address behaviors of residents that violate the law or the community lease agreement
- Identify and report safety and security risks to the Community Manager
- In the absence of the Community Manager, prepare and submit incident reports
- Assist the Community Manager in handling emergency situations in conjunction with the corporate team
Work Environment
- The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
- The employee may infrequently drive a vehicle (intrastate and interstate travel) or be subject to air travel for purposes of Company business.
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Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
