Lifecycle Marketing Manager

In this role, you'll be expected to:

• Build and run the email program across our course business, our software funnel, and the messages our training platform sends learners, including a general subscription program and the capture mechanism we do not have today
• Build the audiences and journeys: who sits in each group, what they care about, and what they should receive at each stage
• Own consent and compliance under CASL and CAN-SPAM as standing practice rather than a one time cleanup
• Own much of how HubSpot runs as our system of record: lifecycle stages, properties, workflows, and reporting
• Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted
• Build attribution you can stand behind, so we can say what email actually produced in leads and course revenue
• Build the reporting and scoreboards leadership makes decisions from, and be accountable for those numbers being right
• Automate lead routing, and manage the flow of outbound leads from our external partner into our systems
• Work across product and web on system side email such as course launches, abandoned carts, and upsells, and so tracking stays consistent and correct across our properties
• Protect reseller cross-branding so partner customers never receive email that promotes BIS over the partner
• Bring in outside specialists for technical or copy work where it makes sense, and review what they produce before it ships

You might be the right fit if you:

• Built an email program from scratch rather than inheriting and running someone else's
• Built multiple trigger and audience based flows driven by real behaviour, not one list on a schedule
• Ran lists in the thousands to tens of thousands with distinct segments, and can explain how the content changed at each stage
• Untangled a CRM that years of good intentions had made incoherent, figured out what was actually happening in it, and rebuilt it into something that held together
• Build in the platform yourself. You write the workflows and set the properties rather than briefing someone else to do it
• Read the numbers instinctively. The systems here only come together through data, and that matters to us more than design polish
• Distinguish a software buyer from a course buyer and build accordingly
• Treat consent and deliverability as part of the craft rather than someone else's problem
• Own what goes out. Once send is pressed it is gone, so typos and broken links are not part of the deal
• Work across teams to define an integration objective and get it built, without needing to write the code yourself

Qualifications we are looking for:

• 4+ years in email marketing, lifecycle marketing or marketing operations experience
• Deep hands-on experience in HubSpot or a comparable platform (Klaviyo, Listrak, Mailchimp, etc): workflows, lifecycle stages, custom properties, and reporting
• Working knowledge of Canadian anti-spam law (CASL) and the equivalent obligations elsewhere (US)
• Lead generation or lead funnel experience, with real understanding of how lifecycle stages work
• Practical understanding of attribution and data hygiene inside a CRM, and the confidence to say when a number is wrong
• A track record of building email or nurture programs that produced measurable results you can point to

Bonus points if you have:

B2B SaaS experience, where the lead is the conversion
Run both a consumer or eCommerce funnel and a B2B funnel at the same company
Integration work: APIs, Zapier, or moving data between systems that were not designed to talk to each other
Migrated or consolidated marketing platforms
Put AI tools to work in your own workflow: analysis, QA, copy, or build

Compensation and benefits:

Employee Stock Ownership Plan (ESOP)
Full medical, dental, and vision coverage
Life insurance and disability insurance
Health spending account
Flexible working hours
On-the-job training and growth opportunities
Free on-site parking

Job ID #T202608-28CLM