Loyalty Analyst

The Loyalty Analyst helps run and continuously improve our loyalty program, owning its day-to-day administration while digging into what drives members to visit more often and spend more per visit. This person also safeguards the program's integrity by identifying and stopping fraudulent or abusive activity before it erodes program value. Working closely with marketing, finance, and technology teams, the Loyalty Analyst ensures the program runs smoothly and delivers real return on investment and serves as the primary point of contact for our loyalty vendor.

Administer the day-to-day operations of the loyalty program, including point accrual and redemption rules, tier logic, and member account maintenance. Analyze loyalty member behavior to identify opportunities that increase return visit frequency and average guest check

Monitor program transactions for signs of fraud or abuse (e.g., point gaming, account sharing, redemption anomalies) and escalate or resolve issues as needed. Build reporting and dashboards to track core loyalty KPIs: enrollment, active member rate, redemption rate, breakage, and member lifetime value.

Partner with marketing to design and evaluate targeted offers, promotions, and campaigns aimed at loyalty members

Work with technology and vendor partners to troubleshoot loyalty platform issues and support enhancements.

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
 
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
 
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