JOB SUMMARY:
The Loyalty Program Lead, International leads the strategic execution and performance of the Choice Privileges program in key markets outside of the U.S. to help grow membership, repeat stays, redemptions, and lifetime value for guests worldwide.
The role is a key driver of program design, product, and strategic workstreams for the loyalty program internationally, inclusive of benefits design, value proposition, tier architecture, and promotional strategy and partners with stakeholders across Marketing, Digital, Revenue Management, Finance, and Technology to shape the end-to-end international member experience.
This role manages a portfolio of global initiatives across Canada, Latin America and the Caribbean, Europe, the Middle East, and Africa, and Asia-Pacific, serving as the loyalty product lead and accountable for driving initiatives from conception to definition, execution and measurement. The role works closely with regional marketing and commercial teams, the International Operations Team, Finance, Privacy, Legal, and Technology to turn regional needs into delivered results, while leveraging data and analytics to prioritize and measure initiatives. This is an individual contributor position on the Loyalty Program Strategy team and reports to the Senior Manager, Loyalty Strategy.
Note: This role is not eligible for visa sponsorship now or in the future.
RESPONSIBILITIES:
- Lead end-to-end execution of international loyalty program-design workstreams, including the member value proposition, tier architecture, benefits, earn-and-burn mechanics, personalization, and lifecycle design, balancing member value with sustainable program and franchise economics.
- Own the International loyalty product roadmap: translate priorities into a repeatable build–measure–learn cadence, define success measures before launch, and report results that inform the next roadmap cycle.
- Partner with Marketing, Digital, and Product to deliver the member experience across the journey (discover, book, stay, return, advocate), focusing on the moments that drive first enrollment and the second and third stay.
International Loyalty Program Strategy
- Serve as the loyalty SME for every International region, advising regional teams on program benefits, strategy, and guardrails.
- Serve as the “voice of International” in US-based strategic planning discussions, advocating for the unique needs of each region and global scalability.
- Build and maintain a loyalty roadmap and gap assessment for each region that reflects its market maturity and prioritize initiatives that increase member enrollment, engagement, and retention.
- Build trusted relationships with regional leaders, International headquarters, and US teams, and keep stakeholders aligned on priorities, status, risks, and dependencies.
Performance Management
- Build and maintain SQL-based dashboards and reporting for the loyalty metrics that matter internationally: enrollments, repeat-stay rate, loyalty revenue contribution, redemption elasticity, points velocity, liability movement, and program contribution margin. Support the Sr. Manager in presenting performance and trade-offs to senior leadership.
- Make data-based decisions: set goals and measures for each initiative, report on enrollment, engagement, and loyalty revenue by region, and be willing to recommend changes based on evidence.
- Identify promotional needs based on international loyalty performance and segment needs.
Program and Process Management
- Able to draft clear business requirements and create compelling business cases to support project and promotion requests, and present them to senior leaders and Technology partners for prioritization and funding.
- Manage a portfolio of International initiatives from request through launch and results, building repeatable, scheduled programs with clear owners and timelines.
- Define and document end-to-end processes, including how regions submit, plan, and track requests, so initiatives move faster and need less rework.
- Support the loyalty needs of new market launches and expansions, and train regional teams on program rules and processes to foster self-sufficiency.
QUALIFICATIONS:
Education Requirements
- Bachelor’s degree required, preferably in a related field: Hospitality Management, Business, International Business, Strategy, Marketing, or Finance.
- Preferred: MBA or advanced degree.
- Certifications (optional): PMP, Six Sigma, or an analytics/finance certification.
Employment Experience
- 3-5 years of experience in strategy, consulting, strategic finance, or transformation, preferably in the hotel/hospitality industry with loyalty marketing programs
- Proven experience managing technology-enabled initiatives end to end across multiple teams and stakeholders
- Experience in business modeling and driving commercial performance; proven success in utilizing analytics to provide strategic recommendations and drive aggressive action.
- Must be able to manage projects within a team structure through collaboration and communication with multiple teammates and other departments.
- Ability to manage execution of ambiguous and complex projects with short timelines.
- Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.
Technical Skills
- Experience with project management tools and frameworks (e.g., Workfront, Jira); PMP preferred
- Superior data analytics, measurement, data mining and modeling skills
- Advanced Excel modeling and financial forecasting; comfort building and defending business cases.
- Proficiency with SQL and experience working with data warehouses; familiarity with analytics/visualization tools (Tableau, Looker, or Power BI).
- Experience with loyalty platforms/offer-management systems, CRM and marketing-automation tools, CDPs, and CRS/revenue-management integrations, preferred.
- Fluency with A/B testing and holdout/experimentation frameworks; Microsoft Office (Word, Excel, PowerPoint, Outlook). Python or R a plus.
Additional Skills & Competencies
- Product-minded operator: treats the loyalty program as a product — grounds execution in member problems and evidence, sizes impact, and defines success before building.
- Negotiation & presence: negotiates priorities and trade-offs and interfaces credibly with regional audiences, presenting complex scenarios and member outcomes with a clear recommendation.
Salary Range
The salary range for this position is $114,907 - $135,184. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
