Manager, Insights & Business Strategy, GCS

Insight Manager

Maternity Cover

WPPMedia 

The Role:

As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. To join our team, you must have a passion for research and insight and consumer behaviour. The Research Manager role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients.

• Supporting a Business Director in delivering regular POVs and presentations
• Supporting senior team members in the development and delivery of audience insights for key WPPMedia Worldwide clients
• Working alongside senior team members to deliver bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
• Writing research questionnaires and scripting them using syndicated survey tools
• Becoming a trusted advisor to clients and client teams by delivering insights regarding audience and category behaviour for a variety of clients
• Learning and leveraging insights related data sources at WPPMedia to their full capabilities (i.e. trends reports through Mintel, data sets within Euromonitor etc)
• Being an expert and taking internal ownership of various industry tools and data sources and helping others in their use, including:-
  • Social listening tools such as Brandwatch
  • Industry syndicated tools and data sources such as TGI, Choices or Euromonitor
  • WPPMedia proprietary data sources such as The WPPMedia New Normal Tracker, BAV or Audience Origin
• An enthusiastic communicator both in presentation and in writing succinct POVs on industry trends
• Coaching the development of junior members of the Audience Team

Attitudes we want:

You should cover most or all of these elements, spiritually, if not in experience.

• Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
• Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it.
• Able to work well as part of a team – you understand that one person can’t do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone.
• Excited by telling stories from information by weaving different sources together into a convincing whole.
• Able to think critically and with curiosity about information sources
• Able to manage multiple (technical) stakeholders
• Comfortable manipulating and reshaping data to suit a particular task or tale
• Able to communicate ideas well, both verbally and written. This need not only be presentation skills, but also explaining complex statistical procedures or conclusions in a 1-to-1 setting.
• Comfortable and has an understanding of media data
• Media Industry knowledge

Skills we need:

• We are looking for a someone with 3-4 years experience in an Audience, research and insight role within an agency, research company or media owner environment
• Fast learner, with the ability to work across multiple workstreams at once
• Experience working in a Global research or media planning and buying agency (or have an interest in how data and insights can drive media strategies)
• Experience with using industry research data such as TGI
• Experience with using social listening tools such as Brandwatch
• Experience in managing junior team members
• Good interpersonal skills – confident in building relationships within and outside the agency
• Comfortable with reading and understanding data sets through excel
• Good presentation skills and ability to think creatively and have a point of view
• Ability to manage your own time effectively
• Hard working, but also enjoy socialising as a team
• Research into cultural trends and human behaviour using a wide range of information sources and methodologies (from desktop research to quantitative and qualitative methods).
• A curious individual who is culturally savvy with a critical thinking mindset.
• A creative and flexible approach to finding, identifying and generating insights on cultural shifts and forces shaping people’s behaviour - beyond the ‘what’ to uncover the ‘why’.
• Writing skills to support the production of various cultural insight pieces - from short weekly culture columns, reports for clients as well as thought leadership pieces.

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