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Minneapolis, Minnesota, United States
Hybrid
Not Available
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.
We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.
About the Role:
As Ovative continues to grow at an exciting rate, so does our need to expand and scale our website tagging, pixel support, and data quality infrastructure. Data and analytics are at the core of Ovative's offerings, and this role sits at the intersection of those two disciplines.
In this position, you will serve as the subject matter expert on marketing pixel implementation, server-side tagging, and CAPI integrations — the most critical technical competencies for this role. You will partner with client technology teams to outline requirements, troubleshoot implementation issues, and handle final UAT testing prior to deployment. Alongside this, you will support internal reporting data quality, stakeholder training, and the readiness of data pipelines that power our client-facing insights.
The ideal candidate is a self-starter who combines deep technical knowledge of modern tracking infrastructure with strong communication and relationship management skills. This role is pivotal in helping Ovative expand our distinctive offerings and position in the market as a data and technology leader.
Responsibilities of a Manager, Measurement - Data Integration:
Server-Side Tagging & CAPI Implementation & Consultation (Primary Focus)
Lead the architecture, implementation, and QA of server-side tagging solutions across client environments
Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance
Review and validate client-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise
Manage and document tag implementations across past and current client engagements
Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms
Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released
Implementation & UAT
Lead QA of newly launched tags and pixels in conjunction with media analysts
Traffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedules
Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind
Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states
Client & Internal Relationship Management
Act as the primary client contact for all pixel, tagging, and CAPI requests during implementation, testing, and deployment phases
Produce client-facing documentation including implementation guides, QA checklists, and tagging specifications tailored to each client's technical capability
Clearly communicate updates and key details to both internal and client stakeholders
Serve as liaison during UAT troubleshooting, coordinating between the client, development teams, and internal analysts
Coordinate internal requests with client development sprint schedules to ensure timely media launches
Regularly meet with analyst counterparts to stay current on vendor and client updates
Team Leadership & Empowering Others:
Define and drive strategy across team structure, roles, development, and clients
Play a leadership role on Measurement Solutions
Work with internal Ovative teams to come up with marketing solutions/value-add plays
Lead development for 1-2 direct reports
Requirements:
4+ years of experience and advanced knowledge of server-side tagging and CAPI integrations (Meta CAPI, Google Enhanced Conversions, etc.)
Experience working with Tealium iQ and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus
Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
Experience partnering with development teams to outline requirements and QA tagging implementations
Strong communication skills with the ability to translate technical details for non-technical stakeholders
Preferred:
Experience in a marketing agency environment
Knows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI Gateway
Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side
Pay Transparency:
At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.
For our Manager positions, including the position of Manager, Measurement - Data Integration, our compensation range is from $90,000 to $132,000 on an annualized basis, which is inclusive of an annual bonus opportunity of 20% of base salary.
Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.
We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.
Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.
We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families.
Benefits:
We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit.
Some tangible benefits and amenities we enjoy:
Additional information can be found at Ovative's Career Page.
The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.
Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
EEO & Accessibility:
Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law).
We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.
If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at application.accomodations@ovative.com.
Application Details and Process:
Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.
Open Until Filled or Otherwise Withdrawn:
We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons.
